Since consumers often perceive promotional cards—whether physical cards or electronic codes—as a discount, merchants can incentivize customers without reducing prices below MAP.
San Luis Obispo, CA (PRWEB) October 15, 2013
With low up-front costs, no stored value, and the flexibility to add expiration dates, Shopatron today announced its Promotional Card Program, offering merchants a new way to increase sales, build brand and product awareness, and implement strategic pricing strategies.
The Promotional Card Program expands the tools available to Shopatron clients that align their eCommerce programs with their branding and marketing efforts. With promotional cards a merchant can, for example, deliver $50 gifts to customers as part of a holiday promotion, using either electronic promotion codes or physical cards to engage their consumer base or to create a bounce-back campaign.
In conjunction with the program, Shopatron will host a webinar, “How to Incentivize Shoppers With a Promotional Card Program,” on Oct. 31 at 11:00 a.m. PT, led by Christian Henderson, Department Manager of Account Management at Shopatron. In this webinar, participants will learn a number of best practices including how promotional cards:
- Increase sales from consumers
- Transform customer appeasement into customer retention
- Strengthen pricing strategy and level the playing field with sites that sell products below MAP
After being distributed, promotional cards are used much the same as gift cards, yet the merchant has the flexibility to limit how many times a card can be used and whether it expires; and since the card carries no stored value, there is no risk that the merchant will have money tied in escheatment. Yet the same benefits from gift cards still apply to promotional cards, such as the fact that when redeeming gift cards, 66% of customers spend 40% more, on average, than the value of the card, according to MultiChannel Merchant.
“Promotional cards are a low-cost, low-risk way to give merchants a leg up on the competition,” said Shopatron Founder and CEO Ed Stevens. “Since consumers often perceive promotional cards—whether physical cards or electronic codes—as a discount, merchants can incentivize customers without reducing prices below MAP. For merchants who operate in an omni-channel environment—in which they must avoid undercutting retail partners—this is an invaluable marketing tool.”
Shopatron is the world’s leading provider of cloud-based, eCommerce order-management solutions. Our Shopatron Order Exchange allows manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship. With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.