(PRWEB UK) 16 October 2013
According to an e-consultancy blog on the 11th of October, 2013, since Google’s Hummingbird Update in September there have been several changes in the way that Google’s search engine has approached online content and the way it collates its data. Google has been gradually rolling out updates that focus on the quality of a site rather than pandering to the black hat SEO techniques that have plagued search engines in the past. The most recent of these updates; Hummingbird, is expected to affect 90% of the world wide web’s content with its brand new algorithm.
Hummingbird now focuses on websites regarding a variety of different elements that all concern quality; originally sites would attempt to manipulate the search engines with huge quantities of back links and tailoring your content to include a certain percentage of keyword density, but Hummingbird is more sophisticated than that. Hummingbird isn’t a simple mathematical equation now; it’s a fully fledged formulae that concerns all elements of a website’s quality – but most prominently the user experience.
User experience isn’t limited to the interface or appearance, it is also considerate of well-written, well-informed content, and site speed.
A representative from Absolute Digital Media explains, “The age of black hat SEO for positive influence of a site’s rankings are over. You now need to ensure that your site is properly prepared to withstand high quantities of traffic during the Christmas period – if your site speeds are slow, not only does that result in less clicks from the customer, Google will detect your site’s performance and penalise your site in terms of rankings, just in time for the January sales. The importance of getting this right cannot be stressed enough.
“White hat SEO now comes hand in hand with web site design and an array of digital marketing channels; every aspect of your customers’ experience needs to be considered. There are no shortcuts to online exposure anymore; you have to have the best site with the best content and the best user interface – that includes the time in which it takes your site to work. Flash sites may look good, but they’ll never show up on the first page of a search.
“If you want to stand a chance in the coming years you will need to step up to the mark or hire a reputable digital media company to handle your online presence.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.