'Icebug’s commitment to outdoor footwear technology is unique to their brand and has resulted in the warmest shoes with the highest traction,' said Phil Meynard, President of Planet, Inc.
Waltham, MA (PRWEB) October 17, 2013
PlanetShoes.com, a lifestyle retailer committed to helping people live healthier, more eco-friendly lives, is pleased to include Icebug shoes in their unique collection of outdoor shoes. Icebug is a Swedish company committed to challenging global footwear giants, creating a unique product that goes against the grain, providing versatility and function.
Motivated by the frustration that comes with wanting to be active outdoors in the winter but fearing injury, Icebug committed to innovation in traction control and, in doing so, created the ultimate outdoor shoe. “Icebug’s commitment to outdoor footwear technology is unique to their brand and has resulted in the warmest shoes with the highest traction,” said Phil Meynard, President of Planet, Inc. “PlanetShoes is proud to carry a brand that offers shoes for -40 degree temperatures, running on icy conditions, and just about any other extreme weather imaginable”.
PlanetShoes.com is carrying a variety of women’s and men’s Icebug.
About Icebug Shoes
Started by unlikely partners and footwear enthusiasts Eliza Tornkvist and David Ekelund in 2001, Icebug sought to solve the problem of low-traction footwear made for outdoor wearers. To solve this issue, Icebug created BUGrip technology, a sole made of a special rubber compound and 15-19 integrated steel studs for ultimate traction. Innovation, creativity and integrity are the driving forces behind Icebug, qualities that come together to create functional, good-looking footwear. Because they are a small company, they can afford to take those small extra steps that lead to the highest quality footwear.
PlanetShoes.com is an innovative lifestyle retailer committed to helping people live healthier, more eco-friendly lives. The first in the industry to offer a CarbonFree shipping alternative, PlanetShoes.com specializes in products that blend function, style, comfort and value with eco-ethics. The company proudly offers a wide selection of shoes, bags, and other accessories from more than 190 brands. For more information, visit http://www.planetshoes.com.