The Challenge of Writing, Validating and Using Consumer Insights

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Amati & Associates launches a new guide to understanding, writing and validating consumer insights.

Amati & Associates has launched a new guide on writing, validating and using consumer insight. A sneak preview of the guide - which is available for purchase on-line on our website - is available online at

"A strong, unique and relevant consumer insight," reveals Filiberto Amati of Amati & Associates, "is the only foundation to a compelling brand positioning and a successful innovation program. This is why we decided to help our current clients and prospective new customers by creating this guide, which we are sure will support them in driving a consumer-centric approach."

The guide can be requested by visiting Amati & Associate's website.

Amati & Associates is a growth advisory firm, based in Warsaw, Poland and with offices in Barcelona, Spain and Amsterdam, The Netherlands.

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Filiberto Amati
since: 03/2009
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Amati & Associates

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