Midland Radio Corporation Partners with Weather Decision Technologies to Bring Weather Radio Smartphone App to Customers

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Midland Introduces “The Weather Center” Smartphone Alerting App to U.S Customers

The Weather Center

'The ability to provide alerts and critical communication helps individuals remain informed and make smart decisions when adverse weather threatens, regardless of proximity to a desktop weather radio,' said Mark Taylor, SVP of Digital Media at WDT.

Midland Radio Corporation, the leading provider of weather alert radios in the U.S. and Canada, today announced a partnership with Weather Decision Technologies®, Inc., a global leader in providing state-of-the-science weather detection, alerting, and forecasting services. Together, the companies are launching a Midland-branded version of WDT’s premium iMap Weather Radio App, supplementing the company’s leading line of desktop and portable weather alert radios. This groundbreaking Midland app, called The Weather Center, provides all of the functionality of a weather radio in a mobile device, plus leverages on-board capabilities of smartphones to provide unique life-saving information to users in the form of alerts, audio, interactive mapping and more.

"We are proud to be working with Midland to bring this potentially life-saving service to their customers as a supplement to their well-established line of traditional weather radio products,” said Mark Taylor, SVP of Digital Media at WDT. “The ability to provide alerts and critical communication helps individuals remain informed and make smart decisions when adverse weather threatens, regardless of proximity to a desktop weather radio.”

You Need Both – While stationary in the home or office, it is essential to have a proven weather alert radio, such as Midland’s WR120, that will automatically activate 24-7 from signals broadcast directly by the National Weather Service. Now, you can also have enhanced, reliable NWS alerts when mobile, anywhere in the U.S. for only $9.99. The Weather Center app is now available on iOS and Android platforms and is available on the App Store and Google Play respectively.

Midland is well known for its popular line of life saving weather alert radio products. "The addition of ‘The Weather Center’ smartphone app rounds out our product line by providing both types of products needed in today’s world," said Bruce Thomas, Chief Meteorologist at Midland. "The trusted technology of a NOAA Weather Alert Radio is needed in the home, especially since many life threatening storms occur late at night, while this solid smartphone app provides the technology you need to be safe while on the go.”

Features in The Weather Center app:

  • Precise Alerts: Most alerting services will notify you of severe weather if you are in a county only partially covered by a watch or warning, even if you are not actually directly within the watch/warning. The Weather Center knows your precise location and alerts accordingly
  • Audio: The Weather Center app provides audio tones followed by a brief description of the alert type, regardless of user-location within the U.S.
  • Friends and Family: The app can save an additional FIVE fixed locations. This technology allows users to track weather for friends and family, at school, out of state, at a ballgame, etc.
  • View 1, 2, & 3 Day Storm Prediction Center Convective Outlooks. The convective outlooks serve as guidance for severe weather probabilities and overall threat nationwide
  • Stay up to date with Midland Radio Corporation news via Twitter and Facebook feeds within the app

About Midland
For over 50 years, Midland has been at the forefront of radio technology and is one of the world’s leading designers, manufacturers and distributors of consumer and commercial communications products. Midland is the leading supplier of NOAA All Hazards Weather Alert radios and a market leader in a wide range of consumer 2-way radios and video action-cameras. Midland’s professional radio products division is a leading supplier of commercial mobiles, portables and base station/repeaters products to private commercial enterprises and to federal, state and local government agencies. Midland Radio Corporation is the U.S. affiliate of an international group of companies with offices in North America, Europe and Asia. For more information contact Midland at 5900 Parretta Dr., Kansas City, MO 64120, on the web at http://www.Midlandusa.com, at 1-816-241-8500 or follow Midland on Facebook, Twitter and YouTube.

About Weather Decision Technologies, Inc. (WDT)
Founded in 2000, Weather Decision Technologies is a high technology leader in the weather industry, providing life-safety applications and weather decision support services and systems to our partners and customers. WDT services provide dynamic, web-based and mobile interactive mapping solutions for the world's leading local media companies. WDT maintains operational offices in Norman, Oklahoma.

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Lisa Donnelly
Midland Radio Corporation
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Steve Miller
Weather Decision Technologies, Inc.
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