New Program Aims to Promote Positive Body Image in the Fashion Industry

A new multi-platform program encourages participants to enroll to demonstrate to global brands, that they have what is takes to be “The Fashion Hero”.

Montreal, Quebec (PRWEB) October 16, 2013

Scheduled for launch in early November, the web portal allows members to upload pictures and videos, and show various International brands why they should be the face of their upcoming campaigns. Presenting a truly unique opportunity, this program will encourage all participants, regardless of age, body type or gender to take an active role in determining their place in the world of fashion.

“The world needs a new standard to define beauty; it is time to do away with traditional modeling norms and make way for a modern approach,” said Caroline Bernier, Founder of the program. “Individuals across the world will benefit from this one of a kind program.”

Pre-registration is currently underway on the temporary website, with many exclusive perks being offered to those who register prior to the official launch.

About The Fashion Hero

The Fashion Hero is an International, promotional casting event as well as a television show and series. A global quest aiming to discover beautiful people, who do not necessarily measure up to the traditional standard size or image in the present modeling world while sending a powerful positive message:

    -Believe in yourself!
    -Give your dream a chance!
    -Be part of the Fashion Hero experience!