Crowne Plaze Times Square Manhattan Receives Top Industry Prize at 2013 WebAwards

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Crowne Plaza Times Square Manhattan received the “Best Website” award in the Hotel and Lodging category for the annual WebAwards. The site, designed by HeBS Digital, was recognized for its multi-platform interface, easy navigation, and visual appeal.

Crowne Plaza Times Square Manhattan received the “Best Website” award in the Hotel and Lodging category for the annual WebAwards.

Crowne Plaza Times Square Manhattan received the “Best Website” award in the Hotel and Lodging category for the annual WebAwards.

Crowne Plaza Times Square Manhattan took home the top hospitality industry prize for the 2013 WebAwards, which celebrates digital innovation, functionality, and creativity in today’s fast evolving age.

Crowne Plaza Times Square Manhattan took home the top hospitality industry prize for the 2013 WebAwards, which celebrates digital innovation, functionality, and creativity in today’s fast evolving age. The NYC midtown hotel’s website has unique design across mobile, tablet, and desktop, offering ease of use and stunning visuals.

The new site was designed by HeBS Digital, a full-service digital hotel marketing firm in New York City. The website uses responsive design on the server side (RESS) to enable a robust three-screen presence on desktop, tablet, and mobile platforms, as well as the industry’s leading Content Management System, the CMS Premium, providing innovative website architecture and ultra-fast download speeds.

Visuals on the site showcase the hotel’s beautifully appointed accommodations and sharp public spaces, as well as the vivid experience of staying in Times Square. The image-leaning design allows the hotel to highlight its assets while also underscoring these components with informative and contextual copy.

“This website is an accurate reflection of our guest experience,” said Geoffrey Mills, Managing Director. “The photos and copy tell visitors what to expect, while the functionality of the site promises a seamless process from browsing to booking. The onsite stay at Crowne Plaza Times Square is just as seamless.”

The WebAwards are hosted annually by the Web Marketing Association, founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Now in its 17th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. Entries are judged for their design, innovation, content, technology, interactivity, copywriting, and ease of use.

About Crowne Plaza Times Square Manhattan:
Crowne Plaza Times Square Manhattan boasts 795 rooms and suites in the heart of New York City. Guests enjoy stellar birds-eye views of the city as well as numerous onsite amenities, such as a full-service restaurant and bar. The hotel’s location in New York’s biggest business district, along with its proximity to public transit and quintessential NYC sites like Central Park, the Museum of Modern Art, and Broadway give it an enviable location. Learn more at CPManhattanTimesSquare.com.

About the WebAwards:
The annual WebAwards judges companies and individuals for achievement in website development. Thousands of entries are submitted in 96 categories and are scored by industry experts. The Web Marketing Association (WMA) organizes the competition. Learn more at http://www.webaward.org.

About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (http://www.HeBSDigital.com).

HeBS Digital has pioneered many of the best practices in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are profiting from HeBS Digital’s hospitality digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success(at)hebsdigital(dot)com.

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Anne Messios-Blackburn
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