Santa Monica, California (PRWEB) October 17, 2013
CallFire, the cloud-based text and voice platform that enables businesses to easily reach customers directly, today released The State of Small Business Post-Lehman Report, an analysis of which U.S. states have made the biggest strides since the financial meltdown. The study looks at the purchase of small business phone numbers for trackable marketing campaigns used over a variety of ad mediums -- billboards, online ads, newspapers and more – illuminating the extent of marketing and sales activity by region.
And where did the states fall? According to the data:
“Local phone number purchases serve as a proxy for small business economic activity, making it easy for us to tell which states are truly bouncing back,” said Dinesh Ravishanker, CallFire CEO. “Small businesses typically purchase phone numbers to track marketing spending and our data shows which states are aiming for high-growth, not maintenance of the status quo, one of the primary stats also tracked by the NFIB.”
CallFire mined local phone number data in the continental United States based on the billions of phone calls it processed, primarily serving small businesses, from September 2008 through December 2012 (see full methodology below).
Boom vs. Bust: How and Why the States Stack Up
CallFire analyzed local phone numbers purchased in the contiguous United States from 9/15/2008 through 12/31/2012. Data was normalized by adjusting for the number of small and midsize businesses in each state per the 2008 census, removing Hawaii and Alaska, and eliminating toll-free numbers.
CallFire is a Text and Voice platform that helps businesses reach customers, drive revenue and increase sales. We make telephone messaging simple. CallFire products include Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable our 200,000 users to reach customers more often using text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to grow your business, visit http://www.CallFire.com.