The School of Internet Marketing Instructor Speaks at PubCon 2013 on Negative SEO

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Goodman speaks on negative SEO at PubCon 2013 on Thursday October 24th.

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This tactic was used against one of my clients and I wanted to share what I had learnt from the experience. ~ Jonathan Goodman

Jonathan Goodman will be one of the presenters at PubCon 2013, an event held in Las Vegas from October 21-24. One of his presentations will be on the topic of negative SEO, which he will present on Thursday, October 24th from 2:30-3:30pm in a session entitled Negative SEO – Hot Topics and Trends Panel. Goodman is the president of Halyard Consulting and professor at The School of Internet Marketing.

In this presentation, Goodman will be discussing a social experiment that results in negative SEO for a company. He details the methods used to set up a website similar to a competitor's site. He provides details about getting backlinks removed, which will reduce the rankings for that competitor. It is a complex process that he goes through step-by-step, but can result in hurting the competition so the company's website can rank better.

"This tactic was used against one of my clients and I wanted to share what I had learnt from the experience." – Jonathan Goodman

Goodman is one of three speakers for this session which will be held in Salon H of the Las Vegas Convention Center. He provides search optimization, website development, content, and public relations for small and medium businesses through Halyard Consulting. He has also written a book entitled The World of Internet Marketing: The Basics to help businesses understand how marketing on the internet works in today's world. He will be part of the Barnes and Noble author signing held on Wednesday as part of PubCon.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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