Brazil’s Leading Internet Service Provider Partners with Celltick to Fuel Smartphone Strategy with Start

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Brazilian Android users to get customized Start interface with iG content.

Celltick, a global leader in mobile initiated commerce, today announced its partnership with iG, the largest Internet service provider in Latin America, to deliver a more engaging mobile experience to its 35 million viewers in Brazil via the start screen. With iG Start, users will be able to get the iG content that they love, as soon as they engage with their Android phone.

iG Start is a next-generation intelligent Android interface that provides interactive functionality on the start screen of the device, and allows subscribers to easily personalize their device to make it much more fun. iG Start allows users to access what matters to them the most on the start screen, while the back end recommendation engine learns and adapts the start screen according to users’ behavior.

The Brazilian smartphone market is growing rapidly, with Android leading the market in operating systems. By leveraging its partnership with Celltick, iG is able to quickly enter the mobile market with minimal friction. As a result, iG now has the ability to further monetize existing inventory via mobile enabling it to give a complete experience across devices to its users, and also leverage its content to generate new lines of revenue.

“Our company was actively looking for the right partner to engage with for mobile,” said Ricardo Ferro, Product and VAS Director of iG. “We were happy to find that with Celltick. Our partnership with Celltick not only enables us to fully realize our mobile strategy, it also allows us to deliver a richer experience and greater value, while exponentially growing our user base of 35 million unique monthly visitors. Celltick was the right partner to offer potential users a way to personalize their mobile phones while enjoying exclusive content from iG. By working with Celltick, we are able to deliver targeted content that builds loyalty and delivers value to consumers.”

Through the partnership, iG will not only be able to extend its reach, it will also be able to more effectively engage users through rich content and offers, thereby extending value beyond the device.

“This new partnership in the Brazilian market marks an exciting time for Celltick as we continue to broaden the reach of our products globally,” said Fernando Bortman, General Manager of Central and Latin America for Celltick. “As we continue to expand across Latin America, the growing ecosystem will enable greater user engagement not only through the features and value that users get from Start, but also from premium content from partners such as iG. We are extremely happy to partner with a company like iG.”

With this partnership, Celltick continues to expand its reach beyond the core market community. Celltick’s Start benefits the entire mobile industry ecosystem, bringing value to media companies as well as handset manufacturers and operators. In 2012, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 140 million active consumers across 25 countries.


About iG
iG is the largest Internet service provider network in Latin America and one of the top portals in Brazil. iG is celebrating 12 years in 2013, with a strong initiative to enhance its own content development while keeping a strong presence in the business of content aggregation.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 140 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit

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