Hotel Shangri-LA Santa Monica, California Appoints Agnes Huff Communications Group as Public Relations Agency of Record

Share Article

Agnes Huff Communications Group tapped for national and international public relations by Hotel Shangri-LA in Santa Monica, CA.

Hotel Shangri-LA in Santa Monica, California

We're delighted to have Agnes Huff Communications as our strategic PR agency partner and welcome her to our talented sales and marketing team.

Agnes Huff Communications Group (AHCG), an award-winning full service strategic communications firm, has been tapped by the oceanfront Hotel Shangri-LA as its agency of record for national and international public relations. A luxury lifestyle property, Hotel Shangri-LA is an architectural gem and historic landmark hidden away on a high Santa Monica bluff overlooking the Pacific Ocean in Santa Monica, California. As a member of Small Luxury Hotels, the property is among an elite group of international high-end hotels catering to the most discriminating travelers.

“We are delighted to have Agnes Huff Communications Group as our strategic PR agency partner and welcome her to our talented sales and marketing team,” said Hotel Shangri-LA Managing Director, Henri Birmele. “This is an exciting time in our history as we prepare to celebrate Hotel Shangri-LA’s 75th anniversary in 2014 and embark on a series of very special initiatives throughout the year.”

“My team is pleased to have Hotel Shangri-LA join our firm’s roster of prestigious travel, hospitality, entertainment and corporate clients,” said Agnes Huff, PhD, president and CEO of Agnes Huff Communications Group. “We look forward to elevating the hotel’s profile globally and showcasing Hotel Shangri-LA’s timeless style, impeccable service standards and vast array of unique guest experiences and amenities.”

The agency is tasked with implementing a multi-faceted communications campaign to raise Hotel Shangri-LA’s brand awareness among local, national and international audiences and support its sales and marketing efforts. The media relations program includes proactive public and community relations, social media integration, creative promotions, and a wide array of specialty events, along with increased collaboration with other luxury brands.

About Hotel Shangri-LA

Hotel Shangri-LA in Santa Monica is anything but ordinary. Overlooking the Pacific since 1939, the hotel is a striking beacon of Art Deco elegance, a chronicle of the golden era of Hollywood and a quintessential nexus of culture. Hidden away on a high Santa Monica bluff overlooking the ocean and historic Santa Monica Pier, this timeless luxury boutique hotel promises guests their own personal Shangrila. Guests enjoy brilliant views of the Pacific Ocean, a celebrated history and a cultural connection during their stay. For toll-free reservations in the U.S., please call (877) 999-1301 or for more information, visit

About Agnes Huff Communications Group

Headquartered in Los Angeles, Agnes Huff Communications Group (AHCG) is an award-winning, full-service public relations and marketing firm. Established in 1995, the agency brings more than 30 years of collective experience among its strategic communications team serving a wide range of global and national clients in most major industries. With established expertise in strategic public relations counsel, media relations, social media marketing, product and campaign launches, special events production, and other communications assets, AHCG's focus remains on delivering best-in-class service to enhance client profiles and improve market position in an ever-changing business climate. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Agnes Huff, PhD
Visit website