AMI Shows New Authors Trend Toward Taking Initiative in Book Marketing

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Myth of the ‘Publisher as Marketer’ on Decline as Reality of Marketplace Dictates

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Publishing is like Hollywood — nobody ever does the marketing they promise.

Authors with traditional publishing houses, as well as those self-publishing or via joint ventures, are moving toward self-marketing in growing numbers. Author Marketing Ideas realized long ago that the myth of the publisher as book marketer is declining as more authors realize that marketing is now a part of their job. The trend includes well known writers, such as Pulitzer Prize winner playwright and author David Mamet who decided to self-publish his new book. He told The New York Times earlier this year, “Publishing is like Hollywood — nobody ever does the marketing they promise.” So of his new book he says, “I am going to promote the hell out of it, even though I’ll probably make my own mistakes.”

In addition, the book data company Bowker reports a 59% increase in the number of self-published titles over a year ago, with numbers topping 391,000. These authors are all in the business of self-marketing.

Award winning children’s author Sherrill S. Cannon say that “Writing ‘The End’ is just the beginning for me as an author; once my book is written, I move into sales mode.” Cannon has written five successful children’s books and relies on social media to connect with fans and boost sales. “My publisher Strategic Book Publishing and Rights Agency and their sister company Author Marketing Ideas have helped me tremendously and given a huge boost through services like video book trailers and press releases. But as an author my job is also to be proactive. I blog and guest blog as well as enter contests and submit my books for reviews.”

“Authors like Sherrill Cannon are what we see more and more as the new normal,” says Ellen Green, Vice President of Author Marketing Ideas. “That’s why AMI offers a variety of traditional marketing services but we also host webinars for the diy group so that we can educate them on how to market on their own. We like to say we ‘Educate and Empower.’ We have a Free Tips page on our site as well for the diy-ers. We strive to help every author achieve their goals.”

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