LAND Launches The Manifest Destiny Billboard Project – Ten Artist Projects Stretching Coast to Coast on I-10

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Non-Profit Art Organization LAND (Los Angeles Nomadic Division) launches a cross-country billboard project spanning the United States from east coast to west coast along I-10 with 10 contemporary artists, using approximately 100 billboards.

LAND (Los Angeles Nomadic Division) presents The Manifest Destiny Billboard Project: a series of artist-produced billboards and activations that will unfold along Interstate 10 Freeway from Florida to California through spring 2015. Using approximately 100 billboards, 10 artists will create “chapter” groupings of 10 billboards along I-10 that will be thematically linked to the overall concept of Manifest Destiny. The billboards will move through and punctuate the landscape by tracing territorial expansion from east to west, along one of the country’s busiest freeways, concluding in Los Angeles. The billboards will be activated through various events, programs, and social media outlets for dialogue and interaction with local communities.

The project launched on Sunday, October 20, 2013 in Jacksonville, FL with a ribbon-cutting ceremony and reception at Pete’s Bar to celebrate the billboards by Los Angeles-based artist Shana Lutker.

The project was conceived by artist Zoe Crosher and is co-curated by the artist and LAND’s Director and Curator, Shamim M. Momin. Using the concept of Manifest Destiny – America’s territorial expansion across North America – the artists will explore this problematic and layered history. Crosher writes, "The intention is to give a physicalized reminder of this extraordinarily influential (and often times destructive) 19th century belief which unabashedly dictated the expansion west, that still dictates our movement west, and to gently place/implicate/remind the people unknowingly participating in that landscape along the way.” Momin adds, "By physically moving through and mapping the very landscape that has been so fantasized, dreamed about, and capitalized upon in a breadth of positive and negative ways, the artists have the opportunity to address their work to the idea in a variety of ways – opaque or direct, tangential or political, macro and micro."

Artists include John Baldessari, Sanford Biggers, Matthew Brannon, Zoe Crosher, Eve Fowler, Shana Lutker, Jeremy Shaw, Daniel R. Small, Bobbi Woods, and Mario Ybarra Jr.

About LAND:
LAND (Los Angeles Nomadic Division) is a non-profit public art organization committed to curating site- and situation-specific contemporary art projects in Los Angeles and beyond. LAND believes that everyone deserves the opportunity to experience innovative contemporary art in their day-to-day lives. In turn, artists deserve the opportunity to realize projects, otherwise unsupported, at unique sites in the public realm.

This project is supported by the Robert Rauschenberg Foundation.

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Laura Hyatt
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