Design Ideation Releases Patient Experience 360: Putting Health Care Leaders in the Drivers Seat for an Intuitive Patient Experience with Design Thinking

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The "Circle of Life" enables leadership to design their story, train the organization, empower the staff and inspire the patient for a better health care experience.

Design Ideation Experience
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” - Aristotle

Design Ideation's "Circle of Life" is the foundation for a leadership and staff development program that organizes behaviors into actions for a more intuitive patient experience. By developing independence and confidence in the medical and administrative staff, health care organizations gain consistency and quality in care delivery. This in turn plays a part in the complete patient experience. The inclusion focused "Circle of Life" is divided into four sectors (truth, wisdom, courage and inspiration) that lead to a complete, patient focused, health care organization.


Vision, Values, Story and Experience. According to Paul DeVetter, founder of Design Ideation, creating the best experience for the patient starts with a knowledge of what they value most and an understanding that the experience starts long before check-in and continues long after discharge. Patients expect expert care, and they deserve to be treated like guests in an efficient friendly environment. The best patient experience begins with a vision, stays on track with a directed value system and comes to life with a story. Designing a story that the patient can identify with is a key.


Imagination, Discovery, Visualization, Knowledge and Intuition. DeVetter continues...When the experience becomes intuitive it becomes easy and comfortable for the patient. Creating an intuitive experience for the patient starts with training an intuitive organization.

We are all inherently intuitive. When we train ourselves to command our intuition, we can apply it to becoming better at what we do. Intuition can come from years of collected knowledge or it can come from a brief experience that has made a significant impact on one’s memory stores. When we listen to our intuitive voice, projects flow more easily. Intuition offers guidance and direction.

Intuition can be trained by experience and exercised with experiment. Intuition is not complex; rather it is clear, directed and originates from memories that are the same. It benefits from logical experiences. Effectiveness in learning and business is often dictated by how well you can see or visualize the solution to the objective. Getting command of visualization is a process.

Developing an intuitive organization requires a commitment to training and education but depends on a culture of doing the right thing for the patient as a matter of habit. This takes leadership.


Enable, Involve, Include and Empower. DeVetter maintains .... Empowerment is a culture of inclusion that enables employees to own issues and solve problems but also includes them in decision making and process improvement. Empowerment is a culture that involves employees in shaping the direction of the company and also enables them to make decisions and take actions.

Empowerment is a major motivator to employees. People like to do a good job and be recognized. They perform their best when they feel trusted and empowered to create, solve and act. If given the proper tools, training and the right kind of experience they will succeed.

An organization that wants to get the most out of their people allows them to give their most. When companies enable their people to become intuitive they often find problems solved before they happen. There is less need for managers to oversee everything.
Empowerment comes from the top down. Managers have to give employees latitude and encourage them to take on larger roles.

Empowerment leadership requires that when employees come to them with problems they also provide solutions. In essence, problem solving includes employees and decision making involves employees. In order for empowerment to work, employees need inspiration in the form of guidance and encouragement.

Managers recognize accomplishments and praise successes. This inspiration will motivate teams to go further and take on more. Managers are likely to have less day-to-day decision making and, ideally, more time for strategy and talent development. They spend less time managing and more time being leaders.

Empowerment takes leadership and courage on the part of the employee and on the part of the employer. In an intuitive model, everyone, including providers, management and staff, is a leader of the patient experience. This takes leadership ... and courage.


Lead, Guide, Listen and Encourage. DeVetter reveals ... when the experience becomes inspirational, the patient connects with her care and is motivated to get better. Creating an inspirational experience for the patient begins by creating an inspirational organization. Inspiration is for leadership, management, staff, providers and everyone who has an impact on the patient experience. Most of all inspiration is for the patient and their family.

Health Care leaders inspire the organization with leadership, guidance, listening and encouragement. And the same is true for the patient. Health Care organizations inspire the patient with leadership, guidance, listening and encouragement.

Design Ideation is a professional services and product development consultant business that features design thinking inspired by nature in a unique approach to design and education for product experience, customer experience and patient experience.

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