Online Extreme Sports Shop Welcomes Skier, Crime Fighter, and Marketer to Show World That The House is More Than a Snowboard Shop

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Paddy O'Connell, a ski expert from Chicago, IL, was recently hired by The House to prove the company's dedication to snowboarders and skiers alike. Once looked to primarily for snowboards by online users, The House's extreme e-commerce biz, The-House.com, stands to acquire a more expansive name with O'Connell's skiing expertise, wit and optimistic outlook on life.

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For me, skiing is more than an activity. It’s a religion, a spiritual experience and the greatest form of self-expression within a natural medium.

Before The House – an e-commerce outdoor gear shop – hired O'Connell to join its marketing team, he had six years of extreme skiing under his belt in some of North America's most treacherous terrain. In 2007, while visiting a friend in Telluride, CO, he skied for the very first time and fell in love with the sport. He went back to his Teacher Assistant position in Chicago but his heart never left Colorado. He moved to Telluride in the Fall of '07 where skiing became a career and a way of life. He quickly adopted a habit of focused practice and, shortly after, was hired by the world renowned Telluride Ski Patrol.

"For me, skiing is more than an activity. It’s a religion, a spiritual experience and the greatest form of self-expression within a natural medium," said O'Connell. "It brings you closer to the energy of life and allows you, even if just for a second, to be one with it."

Because of this stated passion and knack for knowing how skiers think, The House brought O'Connell into its marketing mix without question. O'Connell's purpose: to help The House make its awesome and affordable ski equipment as appealing to skiers as its snowboarding equipment is to snowboarders. Since O'Connell joined The House during the 2013 summer, the company has been as excited as him to show people that The House is more than a snowboard shop. He and the company want to achieve the same balance that exists between skiers and snowboarders on the mountains today.

"I skied with snowboarders every winter in Telluride, some of whom are my best friends. We had a big posse," O'Connell said. "No matter what you click or strap into, everybody is just trying to have fun and get a smile on. That was the culture in Telluride and that’s the attitude I’m bringing to The House."

With a concrete vision and enduring love for action sports, O'Connell and his co-workers are confident this season will spark the beginning of an improved customer experience for skiers who choose The-House.com.

When O'Connell isn't skiing or working at The House this season, you can find him doing the following: dance fighting on the hardcore streets of St. Paul, crime fighting, wearing bedazzling jean jackets and fanny packs, playing thumb wars with cheating allowed, going to sweat lodges with old Greek men, face painting and adoring unicorns.

About The-House.com:

The House is the ultimate online and offline marketplace for skiers, snowboarders, wake boarders and other outdoor sport enthusiasts. All items ordered from The-House.com ship within 24 hours of purchase from Monday through Friday. The company is headquartered in St. Paul, Minnesota, and has over 200,000 square feet of storage space stocked with the best outdoor gear. To browse and buy affordable extreme sports equipment from The House, visit The-House.com today.

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Milosz Pekala
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