Multi-Channel Direct Marketing Company SG360º Celebrates 57th Anniversary

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SG360º, a Segerdahl company, is celebrating its 57 years of direct marketing leadership and innovation. 56 + 1 themed celebration recognizes its first year of rebranding to SG360º -- a multi-channel direct marketing company.

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Empirical multi-channel marketing company, SG360º is celebrating a very special anniversary to highlight its 57 year history as Chicago’s premier direct marketing solutions provider while recognizing its first anniversary of the company’s rebranding.

“A little more than a year ago, we rebranded Segerdahl to SG360º to communicate an enterprise with broad, innovative new business offerings that takes us beyond our fifty seven year reputation as a world-class printer,” said Rick Joutras, president and chief executive officer of SG360°. “The last twelve months have proven the decision to redefine our brand was a rewarding one that has led to greater opportunities as we continue to grow our business through perpetual motion of communication tools, creative solutions and mediums.”

SG360º began as The Segerdahl Corporation – a small, family-owned Chicago-based startup in 1956. More than 55 years later, SG360° has evolved into a producer of empirical multi-channel marketing with a paradigm shifting of competencies never offered by or seen within the direct marketing industry. SG360º’s world-class team of direct marketers is now providing solutions across all direct marketing platforms including digital, web, and in-store.

The evolution has resulted in the growth of business, staff, technologies, competencies and facilities. SG360º’s campus now includes three buildings that encompasses more than half a million square feet. Most recently SG360º purchased its third six-color Komori Lithrone G40 offset press to handle its growing business demand while providing clients the most technologically advanced printing processes available.

SG360º clients are some of the nation’s most well known luxury/clothing retailers, big box, food, electronic and home/hardware retailers. The company is involved in almost every industry – from finance to healthcare to automotive and other service industries, including some of the world’s largest advertising agencies.

The company’s 2012 rebranding to SG360º exemplifies the company’s new position in the industry to offer perpetual direct marketing solutions comprised of the arcs that make up the new SG360º circle logo.

BRANDIRECTions is where SG360º’s groundbreaking Empirical Testing process provides invaluable campaign target information with national online testing panels, behavioral segmentation, predictive modeling and lifecycle integration.

BRANDEMOTions is where the Ideas360º brand design agency develops and executes award-winning creative that amplifies an idea based on strategy for direct mail, print, TV, OOH, in-store, online and digital platforms.

IMPRESSions is where a massive array of printing presses transform a strategic vision into a tangible reality, bringing ideas to life through inline web printing, sheetfed offset printing and variable digital printing.

EXPRESSions is where final production, hand assembly, finishing, secured assembly, mailing and distribution logistics, direct mail pieces are shaped, crafted and placed in the hands of the consumer.

“This anniversary celebrates the incredible time, commitment and hard work that all of our employees over the past fifty-seven years have put into the growth and evolution of our company,” said Joutras. “It makes me incredibly proud.”

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Bob Kopach
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