JoTo PR Says Technology-Based Management is the New Foundation of PR

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JoTo PR, a national public relations firm headquartered in Tampa Bay, FL, maintains that taking advantage of technology-based automation is the key to PR campaigns that get results.


Since the Great Recession, the PR industry has seen major shifts in the way firms can interact with consumers and there have also been massive changes in what customers expect from agencies.

JoTo PR, a Clearwater-based public relations (PR) firm known for its innovative business practices, says the practice of technology automation is the new foundation of PR. By using automation in the PR firm’s workflow processes, the company is able to keep the ratio of supporting staff to creative staff in better alignment, and still allow an increase in clients without excessive overhead.

As digital communication is more prevalent in the communications industry, JoTo says that the primary means of making an impact with a sound PR strategy should be coupled with technology-based management. JoTo has instituted technology in its business model from the start, using cloud-based software services, statistical campaign analytics and automated work-flow processes to track the effectiveness of PR campaigns—a combination which leads to a tangible ROI for businesses, a sizable feat in today’s questionable economy. Though traditional PR tactics will never become outdated, clients favor a more modernized approach in seeking tangible results to their bottom line from their PR, per Karla Jo Helms, JoTo CEO.

JoTo PR says any administrative/clerical task that a PR pro does several times daily can be automated so that more time can be spent on the creative aspects of client’s campaigns, thereby ensuring that results are obtained. “The amount of time administrative duties eat up is mind-blowing when it’s calculated out,” said Helms. By using automated processes, JoTo has been able to increase profit and lower expenses while taking on more clients.

In addition to automating PR processes, managing client campaigns by hardcore statistics, per Helms, enables JoTo PR to pinpoint the dos and don’ts of specific industry campaigns, encouraging more effective results and consequently more business for clients.

“Since the Great Recession, the PR industry has seen major shifts in the way firms can interact with consumers and there have also been massive changes in what customers expect from agencies,” said Helms.

The Florida PR firm also incorporates comprehensive marketing research to streamline its business practices in order to provide much-needed background information for client campaigns. That information, Helms asserts, is used to determine how consumer interactions have changed in certain industries—and is incorporated into PR campaigns for higher media pick up. JoTo’s market research team has been aggregating data for companies in the healthcare, finance, and technology industries for over 20 years.

For more information about JoTo PR, including the various services and free PR resources available from the Tampa Bay PR agency, visit

About JoTo PR:

Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency founded by public relations veterans and innovators Karla Jo Helms and Diane D. Stein. The duo launched their PR firm in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. JoTo PR primarily serves the healthcare, finance and IT industries. For more information, visit JoTo PR online at

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Karla Jo Helms
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