AutoTex PINK Windshield Wipers Wins Automotive Communications Award for “Break the Mold” Campaign

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The New Jersey-Based Wiper Blade Company Wins Second Communication Award from the Car Care Council Women's Board for Advertising

AutoTex PINK Windshield Wipers "Break the Mold" Campaign

AutoTex PINK Windshield Wipers "Break the Mold" Campaign

This award and the increasing demand for AutoTex PINK wiper blades have been a product of unbelievable support from our partners and team’s tireless efforts.

AutoTex PINK Windshield Wiper's innovative "Break the Mold" advertising campaign is being recognized for its fresh voice and unique product offering by the automotive aftermarket product industry’s Care Council Women’s Board this fall. AutoTex PINK will receive its award during the Automotive Aftermarket Product Expo (AAPEX), held in Las Vegas in November. The company's ad is also in the running for the Expo's "best-in-show" award.

“This award and to be recognized by our peers means a lot to our entire team,” said Paula Lombard, Wexco Industries President and founder of AutoTex PINK. “A few years back, we set out on a journey to “Wipe out Breast Cancer” and to be a different, fresh voice in the automotive aftermarket and the wiper industry. This award and the increasing demand for AutoTex PINK wiper blades have been a product of unbelievable support from our partners and team’s tireless efforts.”

Those efforts have continued to support women in the United States and Canada. Each of the first two years of the AutoTex Pink program, WEXCO raised enough funds from their sales to be recognized as a bronze sponsor by the National Breast Cancer Foundation. In 2012, sales of AutoTex Pink doubled total donations to achieve a Silver Level sponsor to the NBCF. Now, in 2013, after new brand strategies and growth, AutoTex Pink is right on target for a Gold Level sponsorship for the NBCF, which has been awarded the highest rated Breast Cancer charity organization by Charity Navigator.

“We do not find it coincidence that we continue to grow as a brand of wiper blades and grow our impact on the community,” said the proud Lombard. “Our ‘Break the Mold” concept means a lot to us as a business culture, to our distributors and to our retailers, and most of all, to our supporters. It’s a philosophy that resonates. It’s a philosophy that can bring about life-saving change.”

With its popularity on the rise, AutoTex Pink is predicting a hugely successful National Breast Cancer Awareness Month in October. Best of all, many of AutoTex Pink’s partners have committed to “Breaking the Mold” and are giving an extra contribution from the sale of AutoTex PINK wiper blades to local charities in addition to AutoTex Pink’s standing donation.


About the National Breast Cancer Foundation, Inc. ®: Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs.

About The Breast Cancer Society of Canada: The Breast Cancer Society of Canada is a registered, national, not-for-profit, charitable organization dedicated to funding Canadian breast cancer research into the detection, prevention, treatment and to ultimately find a cure for the disease that women fear most.

About AutoTex PINK: AutoTex PINK is a division of WEXCO Industries, Inc., a certified WBENC (Women’s Business Enterprise National Council) company that is one of the nation’s leading global supplier of OEM quality windshield wiper blades, auto parts and accessories. A portion of the sales of AutoTex PINK windshield wiper blades goes to the National Breast Cancer Foundation and the Breast Cancer Society of Canada. For more information, visit our website or call 800.692.3962.

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Aimee Rothstadt

Paula Lombard
since: 06/2009
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