AkzoNobel Opens Up a New World of Colorful Possibilities in High Point

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Wood Finishes Leader’s Newly Expanded Color Styling Studio Takes Global Market to the Next Level

Members of High Point Color Styling Team

"...all our customers can benefit from the unparalleled wood finishing services that have set AkzoNobel apart in the industry.” Keith Estes, Director of AkzoNobel's International Color Studio

Now the world’s furniture, flooring and cabinetry manufacturers have access to a new level of industry-leading color styling, design and trends services. AkzoNobel’s International Wood Finishes Color Styling Studio in High Point, N.C. is now open to designers and manufacturers all over the world who need to take their vision from sketch to showroom.

“Before our Studio primarily serviced the Asian export furniture market, but then we found that our unique and comprehensive services were highly desirable to customers in other regions and market segments as well,” said Keith Estes, Director of AkzoNobel’s International Color Studio in High Point. “Now that we’ve brought our world-renowned color styling resources together in High Point, all our customers can benefit from the unparalleled wood finishing services that have set AkzoNobel apart in the industry.”

Supported by a collaborative global network of regional studios and technicians in Europe and Asia, AkzoNobel’s High Point team are world-recognized color experts dedicated to creating unique and innovative coatings systems. By researching the hip international fashion runways, the cutting-edge world of architecture, and the avant-garde arena of interior design, they stay ahead of design forecasts and identify next year’s new key colors. Based on their inspired insights, AkzoNobel creates fashion-forward finishes that make it possible for designers and manufactures to deliver the fresh, exciting looks consumers want.

While the Studio is famous for its color styling services, it is its unmatched expertise in everything wood that makes it the ideal finishes partner for designers and manufacturers around the world. They offer design services and can help determine the best wood for the finished product. They’re experts in distressing techniques and know which system works best to achieve the customer’s desired look and final color.

“Our customers rely on our ability to create a finishing system that can be replicated in their manufacturing operations – sometimes across multiple plants, with varying application equipment and production parameters,” said Estes. “The color, sheen and quality have to be perfect on every batch, and that takes a team with a unique skill set that starts here in High Point, but carries across the entire Wood Finishes team around the world.”

An industry leader in wood finishes since the first batch of Sikkens varnish rolled off the production line in the Netherlands in 1792, AkzoNobel Wood Finishes has the innovation and expertise manufacturers and designers need to achieve their final vision. AkzoNobel global representatives will be in High Point during the Market to meet with customers and manufacturers and answer any questions about our newly expanded color styling and wood finishing systems. Visit http://www.akzonobel.com/wood to schedule your appointment.

AkzoNobel is a leading global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to delivering leading products and technologies to meet the growing demands of our fast-changing world.

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Kris Godlew
AkzoNobel
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