TRACOM Group Integrates SOCIAL STYLE Navigator For; New Navigator Provides Powerful Tools To Improve Sales

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Workplace performance company TRACOM Group announced today the release of SOCIAL STYLE Navigator for, which allows users to quickly identify the SOCIAL STYLE of any contact or lead that could dramatically affect the way sales professionals access information about their clients to improve the selling process.

To have a successful relationship with clients, sales professionals should understand their customers' buying needs and behavioral preferences. Salespeople who have the skills to alter the way they sell, based on who they are selling to, tend to have a more effective relationship with their customers. The new SOCIAL STYLE Navigator for puts the SOCIAL STYLE Estimator and dozens of selling-specific advice documents within the platform.

The SOCIAL STYLE Estimator allows a user to answer 14 short questions to estimate the SOCIAL STYLE of a prospect, customer, or co-worker and then use that estimate to plan positive interactions. The SOCIAL STYLE Advisor is a library of Style-specific advice on dozens of common sales and managerial situations including:

  •     Conducting Negotiations
  •     Gaining and Building Trust
  •     Preparing for a Sales Call
  •     Delegating to Others
  •     Running Team Meetings

Each SOCIAL STYLE Advisor is tailored to the SOCIAL STYLE of both the salesperson and the customer, so the advice reflects the specific situation and shows how to use Style for maximum success,” said John R. Myers, president and CEO of the TRACOM Group. “Research has shown that applying SOCIAL STYLE concepts improves sales results. In one study, 79% of salespeople said SOCIAL STYLE improved their ability to gain ongoing sales and 92% said it enhanced their customer relationships.”

Integration of the SOCIAL STYLE Navigator into is easily managed even for large organizations. It can be installed in just minutes and then available directly from within the software. Pricing is as low as $45 annually for individuals and organizational discounts are available. The SOCIAL STYLE Navigator for is available directly from TRACOM and Authorized TRACOM Associates. Call 800 221-2321 for information or download a brochure about SOCIAL STYLE Navigator for at

The SOCIAL STYLE Navigator is also available as a web-based resource or can be deployed on corporate learning sites directly. Watch a short video of the SOCIAL STYLE Navigator at

To learn more about The SOCIAL STYLE Model and its impact on performance, visit

About The TRACOM Group
For 50 years, The TRACOM Group has helped individuals and organizations improve workplace performance by building interpersonal skills, improving teamwork and developing leaders. TRACOM offers measurement-based learning models, courses, surveys, assessment tools and consulting services. Much of TRACOM's work is based on the SOCIAL STYLE Model™, a proven model for effective leadership performance, work and personal relationships.

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Kirsten Hamling
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