New York, NY, and Toronto, ON (PRWEB) October 21, 2013
Shiny Ads, the innovator in programmatic direct advertising technologies, today announced new features for Shiny Ads Direct, its programmatic direct platform, that increasingly automate the buying and selling of guaranteed inventory so publishers and ad buyers can realize better ad campaigns, healthier margins, net new revenue and other benefits.
Through direct integration with the most publishers’ ad servers, the Shiny Ads programmatic direct platform automates the entire ad buying process for publishers, agencies, and advertisers from insertion order to payment processing and now includes these key new features:
In addition to adding these enhancements to its platform, Shiny Ads continues to work with like-minded ad-tech companies, like 24/7 Media and The Media Trust, to further automate that ad buying process and offer more value to top tier publishers.
“Our close partnerships with top-tier digital publishers and media buying agencies give us unique insight that allows us to continuously push the boundaries of programmatic direct technologies,” said Roy Pereira, Founder and CEO of Shiny Ads. “By once again being first to market with these key new enhancements, our tier 1 customers can realize even more benefits as we continue to pursue our vision of connecting publishers and ad buyers more efficiently through automation.”
The end-to-end programmatic direct platform, Shiny Ads Direct, helps publishers streamline the direct buying process for display and mobile ads with these solutions:
About Shiny Ads
Shiny Ads provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to increase efficiencies, decrease costs and speed time-to-market. The Shiny Ads Direct platform is integrated with the most industry-leading ad servers so publishers can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. The award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others. Visit http://www.shinyads.com.