Boston, MA (PRWEB) October 17, 2013
FirstSpirit is the first content management system to be included on the Demandware Marketplace; Merges content marketing with ecommerce.
e-Spirit Inc., provider of the industry leading FirstSpirit content management solution, today announced that FirstSpirit has become the first content management system (CMS) with a fully certified integration with Demandware Commerce. FirstSpirit is currently the only CMS listed on the Demandware Marketplace, an online resource where Demandware customers can find partner solutions to enhance their ecommerce implementations.
Through the use of FirstSpirit, companies using Demandware to drive their omni-channel online commerce business, can adopt sophisticated content marketing strategies that will give their customers a richer, more engaging and personalized experience to boost sales and drive repeat business. To obtain certification, the integration between FirstSpirit and Demandware underwent a rigorous evaluation by an independent technical team to ensure full compliance with Demandware requirements.
“Increasingly brands are adopting content marketing programs as a way to create an emotional, lasting connection with their customers. With so much competition for customer attention, timely and relevant content is critical to increasing sales online,” said Robert Bredlau, Chief Operating Office for e-Spirit Inc. “FirstSpirit greatly expands the content development and publishing capabilities within Demandware so that companies using this popular e-commerce platform can now quickly and easily implement sophisticated content marketing programs.”
FirstSpirit CMS integrated with the Demandware Commerce platform gives editors all the productivity and usability benefits of a state-of-the-art CMS without forcing them to jump from system to system. Time-saving features for content creation include:
- Live preview of both online store and other content elements merged together
- Friendly and intuitive user interface with WYSIWYG editing
- Full-featured media asset management with built-in editing tools
- Simple yet powerful tools for maintaining website structure and navigation
- Graphical workflows to streamline content development processes
FirstSpirit extends Demandware with extensive output versatility and flexibility, allowing data and content to flow into many different formats such as HTML, XML and PDF and through many channels such as e-newsletters, custom landing pages, print and social media as well as smartphones and tablets. FirstSpirit also supports Demandware online stores on a global basis with multilingual support and translation management workflows.
For more information on e-Spirit and FirstSpirit, go to http://www.e-Spirit.com.
Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info(at)demandware(dot)com.
Founded in 1999 in Dortmund, Germany, e-Spirit (http://www.e-spirit.com) has a growing presence across Europe and North America. The company’s FirstSpirit content management system is used by more than 1,000 brands including Speedo, Airbus, BASF, Nintendo and many others to integrate complex systems and portals and to provide a more consistent and compelling user experience on the Web.