Freya Active Sports Bras Reveal Role in Fitness Of The Future Event

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Leading sports underwear brand Freya Active have revealed that they were the exclusive sports bra brand selected to take part in the Fitness of the Future event. Organised by health and beauty magazine Zest, Fitness Of The Future was held on 21st September at London Dance Academy, as a showcase for the latest trends in fitness.

Freya Active Hot Crimson moulded sports bra £36 & short £11

Freya Active Hot Crimson moulded sports bra £36 & short £11

At Fitness of the Future, Freya Active showcased their new Autumn Winter 13 sportswear and swimwear collections, including a new moulded sports bra in Hot Crimson.

Part of the popular Freya Lingerie brand, Freya Active offer a wide range of sports bras designed to offer superior fit across all athletic activities for women with larger bust sizes. Freya Active sports bras are unique in design as they offer a non-compression style, which gives a great shape and optimum support. The range is available from a B to a K cup.

At Fitness of the Future, Freya Active showcased their new Autumn Winter 13 sportswear and swimwear collections, including a new moulded sports bra in Hot Crimson. An alternative to classic black, white and nude styles, this underwired moulded style is available from a 34 to 40B to C, as well as a 28 to 40D to H cup.

Freya’s latest sports bra is designed to give a smooth silhouette, whilst also featuring Coolmax fabric to help wick moisture away from the skin and keep the wearer cool and comfortable. It also complements the Freya Active short, available in XS to XL. This super-soft and stretchy short is completed with flat seams to ensure there is no VPL.

As well as introducing new products, the Freya Active team were also on-hand at Fitness of the Future to offer sports bra fittings. Providing advice to visitors on why it is so important to always wear a properly fitted sports bra during exercise.

Ann-Marie Manley, Head of Marketing at Freya Active said, “We’re delighted that Freya Active were selected to take part in Fitness of the Future. We’re constantly pushing the boundaries of our sportswear further, not only through the design of our sports bras but also through the technology we use. Our sportswear is a huge focus for us over the next 12 months and we’ve got some incredible styles launching which we can’t wait for, so the Fitness of the Future event was a perfect event for us to be involved with.”

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com

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Holly Henstock
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