OpenView Publishes Metrics Report Targeted at Expansion-Stage SaaS Companies

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Report Puts the Operating Metrics and Growth Drivers That Are Critical for Success into Context for Businesses at the Expansion Stage

[This report] is tailored to, and contextually relevant for, the stage of growth that our business is in, which makes it very useful, unique and an incredibly valuable resource.

OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, announced today the release of a new report entitled, “Peer Review: Exploring Some of the SaaS Metrics that Matter Most at the Expansion Stage.” Written for expansion-stage CEOs and their senior management teams, the report identifies and analyzes some of the most relevant growth and profitability metrics for software as a service (SaaS) companies to track for achieving sustainable growth.

"At OpenView, we are constantly being asked by executives for a report like this that is tailored for expansion-stage companies,” said OpenView Managing Director, Adam Marcus. “We believe this report will be the new go-to resource for any CEO looking to build and scale a successful expansion-stage SaaS company."

The report provides an overview of the operating and financial metrics that entrepreneurs need to build the finely tuned economic model necessary for companies to minimize costs and maximize profits, including:

  •     Annual revenue growth rate
  •     Average revenue per employee
  •     Annual customer growth rate and percentage revenue loss

The data cited in the report stems from a proprietary survey conducted in August 2013 of 160 SaaS executives and consultants. Some of the key findings include:

  •     Companies achieve the greatest workforce efficiency once they are earning between $3.5 million and $5.0 million in monthly recurring revenue, which tends to be a major inflection point in terms of how efficient they are with their human resources
  •     Companies need to spend at least 20 percent of their revenue on sales and marketing to grow their SaaS company effectively
  •     The fastest growing companies drive expansion by adding more customers, rather than by reducing the amount of revenue lost as a result of customer cancellations

"There’s no shortage of SaaS benchmark reports, but OpenView’s is the first that I have encountered that specifically focuses on SaaS companies at the expansion stage,” noted David Brussin, the Founder and CEO of Monetate, one of OpenView’s portfolio companies. “It’s tailored to, and contextually relevant for, the stage of growth that our business is in, which makes it very useful, unique, and an incredibly valuable resource."

OpenView’s reports support its mission of building great companies by providing expansion-stage companies with the operationally oriented tools and support they need to succeed. The firms recent reports cover insights on content segmentation, compensation research, and thought leadership. To learn more, visit

About OpenView Venture Partners
OpenView Venture Partners ( is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $445 million in total capital under management.

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