Edelman Financial Services Names Marketing Veteran Chief Marketing Officer

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Marvin Davis, former LifeLock CMO, to Play Key Role in Financial Services Firm’s Expansion

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I have great respect for what Ric has built with Edelman Financial Services over the last 25 years.

FAIRFAX, VA, OCTOBER 17 – Edelman Financial Services, one of the nation’s largest independent financial planning and investment management firms,(1) has hired Marvin Davis to serve as Chief Marketing Officer. Davis joins the firm at a time of continued growth and is tasked with helping drive greater market reach. The firm currently has more than 22,000 clients nationwide, with more than $11 billion in assets under management.(2)

“Our goal is to reach more and more people with the education and planning services that are needed for a secure financial future,” said Chairman and CEO Ric Edelman. “Marvin is going to accelerate the pace and scope of our outreach. We’re thrilled to have him join our team.”

With more than 25 years of experience in consumer marketing, Davis has established a reputation for innovative revenue-producing initiatives. At LifeLock, he was responsible for the company’s marketing programs, strategic partner sales and product and strategy units; in his four year tenure, the company’s consumer member base increased by 85%. As a Senior Vice President and CMO of Comcast, he launched a branding campaign that was the first for the cable industry. Additionally, Davis developed and launched the widely recognized “Can you hear me now? Good!” campaign as Verizon’s Vice President of Advertising and Brand Management.

“I have great respect for what Ric has built with Edelman Financial Services over the last 25 years,” said Davis. “As a financial advisor, author, radio and TV host, Ric’s approach to personal finance has been both been remarkably authentic and consistent. I look forward to increasing the scale of the EFS effort.”

About Edelman Financial Services
Edelman Financial Services provides financial planning and investment management services for individuals and families, as well as 401(k) plans and institutional investment management for businesses. The firm is headed by renowned financial advisor Ric Edelman, three times ranked the #1 independent financial advisor in the nation by Barron’s.(3) His television series The Truth About Money with Ric Edelman airs on Public Television stations across the country, and his syndicated radio program can be heard in more than 70 markets. He is also a sought-after speaker and best-selling author who has published seven books; his eighth book is scheduled for publication in the spring of 2014. For investment advice and other financial planning services, or to speak with an advisor, call 888-PLAN-RIC (888-752-6742) or visit RicEdelman.com.
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Ric Edelman is Chairman and CEO of Edelman Financial Services LLC, a Registered Investment Adviser, and CEO, President and a Director of The Edelman Financial Group Inc. He is an Investment Adviser Representative who offers advisory services through EFS and a Registered Principal of (and offers securities through) Sanders Morris Harris Inc., an affiliated broker/dealer, member FINRA/SIPC.

1. Based on a 2012 Financial Advisor Magazine survey of independent registered investment advisors that file their own ADV statement with the SEC, provide financial planning and related services to individual clients, and have at least $50 million in assets under management as of 12-31-2011. Only advisors that completed the survey are included in the rankings. Assets under management totals are taken from the total assets under management, as of 12-31-2011, reported on the firm’s form ADV. Edelman Financial Services ranked 10th in assets under management as of 12-31-2011.

2. As of September 30, 2013.

3. According to Barron's, "The formula [used] to rank advisors has three major components: assets managed, revenue produced and quality of the advisor's practice. Investment returns are not a component of the rankings because an advisor's returns are dictated largely by each client's risk tolerance. The quality-of-practice component includes an evaluation of each advisor's regulatory record." The rankings are based on the universe of applications submitted to Barron's. The selection process begins with a nomination and application provided to Barron's. Principals of Edelman Financial Services LLC self-nominated the firm and submitted quantitative and qualitative information to Barron's as requested. Barron's reviewed and considered this information which resulted in the rankings on Aug. 27, 2012/Aug. 28, 2010/Aug. 31, 2009.

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