Sohnar Celebrates 10 Years Supporting the Creative Industry

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The developers of creative business workflow solution have been in business for a decade.

Sohnar Ltd, developers of the comprehensive agency management software – TrafficLIVE, today reaches the significant milestone of 10 years in business, supporting and helping agencies grow.

With more than 500 customers across 30 different countries, Sohnar has seen extensive growth globally over the last decade. Sohnar was formed by 3 entrepreneurs with agency backgrounds, who thought there had to be a better way to manage workflow than spreadsheets and documents.

Today, TrafficLIVE, Sohnar’s Software as a Service product, has managed more than 335,000 jobs and recorded US$750 million of time in the 2 years since its launch. There are now 8000+ users of the system, representing an annual growth rate of 104%.

“It’s been an interesting journey,” said Tracey Shirtcliff MD, “The last 10 years have seen the emergence of social media, greater internet usage and a complete change in the way we and our customers do business.”

“10 years ago everything was deployed in a customer’s premises, 5 years ago the small guys would buy internet services, but the big guys were skeptical – 5 years on, iconic agencies like Wunderman, Ogilvy and Fitch and are our customers,” she added.

In celebration of this occasion, Sohnar will be hosting parties in London, New York and Sydney on 24th October. “This is a very exciting time for Sohnar and the creative industry,” said Tracey Shirtcliff, “Reaching this milestone has invigorated us to continue delivering superior technology that generates measurable results for our clients in increased efficiency and profitability.”

So what does the future hold? “We polish our crystal ball most mornings, and have got it pretty right so far. We see unlocking the value of an agency’s data as the next part of the journey.”

About Sohnar Ltd & TrafficLIVE
Sohnar Ltd., the leading provider of creative business management systems, was founded in 2003 in London, United Kingdom and has additional offices in Sydney and New York.

TrafficLIVE is a resource and project management system built exclusively for creative business. With 9000 users spread over 360 companies TrafficLIVE is used by more creatives than any other system.

There are birthday parties being held in London (Foundation Bar), Sydney (3 TO 7) and New York (Parlor) on the same day.

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Tracey Shirtcliff
Sohnar Ltd
+44 2086007520
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since: 03/2011
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