DataLab USA Wins DMA 2013 Analytics Challenge
Germantown, MD (PRWEB) October 21, 2013 -- DataLab USA (http://www.datalabusa.com), one of the country's leading database marketing companies, has placed 1st in the 2013 DMA Analytics Challenge. The competition, sponsored by the Cleveland Clinic and the Direct Marketing Association (DMA), was hosted by Jigyasa Analytics. The announcement was made October 14 in Chicago, at the DMA’s annual national conference.
This is DataLab's third time placing 1st at the DMA Analytics Challenge. Open to academia and industry, DataLab’s team of analysts competed against hundreds of teams from over 50+ countries worldwide.
This year's analytics challenge involved identifying the patients most likely to respond to a re-activation campaign. The Cleveland Clinic uses direct mail campaigns to win back patients who have in the past received treatment at the clinic for chronic conditions, but have not returned. These campaigns are administered periodically and the Cleveland Clinic sponsored the challenge in hopes of optimizing the returns from the program.
Participating teams were provided with solicitation and response data from past campaigns, patient demographics, treatment history and information about referring physicians. Additionally they were provided with zip code level demographics and lifestyle variables provided by Epsilon.
“Despite (DataLab) having a more prominent presence in the financial and insurance industries - this year’s first place finish really demonstrates that our innovative analytic methodologies can be highly effective across completely different verticals. I am extremely proud of our team demonstrating their consistency and strength in analytics,” commented Alex Aigner, EVP of Business Development at DataLab USA.
About DataLab USA
DataLab USA is an award winning database marketing company that focuses on optimizing multichannel marketing solutions. Through the use of analytics, data sourcing, data processing, and digital services DataLab USA effectively enables national organizations to maximize the results of their direct marketing investments.
Alex Aigner, DataLab USA, http://www.datalabusa.com, (301) 972-1430, [email protected]
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