Muffin Top Bakery Receives 71.57 Percent Redemption Rate on SMS Offers

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Bakery in Redlands, Calif. as obtained an incredibly high redemption rate on SMS offers as a part of the national SMS Masterminds network.

"Our customers love this program." - Gabriella Shabke

Muffin Top Bakery located in Redlands, Calif. has had recent success utilizing a mobile text message marketing campaign with SMS Masterminds’ licensee, and has yielded a 71.57 percent redemption rate on all mobile offers sent since they began working together.

The bakery works with to send text messages, or “broadcasts,” to their customer database. This database is gathered through the Loyalty Rewards Kiosk, a touch screen tablet device with an operating system designed by and for SMS Masterminds and their licensees. The Kiosk makes joining a mobile loyalty campaign as easy as typing in a ten-digit phone number on a touch screen. Customers who opt-in this way also have the option to “like” the business’ Facebook page.

This system is revolutionary because it eliminates the need for an app or a smartphone, and even landlines can participate in the loyalty program which functions much like traditional punch cards — without the hassle of keeping track of a piece of paper or loyalty card. This ensures all consumers feel included in a business’ loyalty program.

“Our customers love this program,” says Muffin Top Bakery Manager Gabriella Shabke. “They get excited every time they check in, and they’re like ‘yay, three more visits and we get free cookies,’ or, ‘yay, we get a free latte in one more visit!’ They’re very excited about it.”

The Loyalty Program used by Muffin Top Bakery allows customers to accumulate rewards based on the number of check-ins they have acquired through the Loyalty Rewards Kiosk. Each check-in gets a customer closer to the next Loyalty tier, or number of check-ins required to earn a reward item. The first reward, given after four check-ins, is the customer’s choice of an item from the Danish Showcase. Since May, 149 customers have received this reward, with 99 of them coming in to redeem the offer. In total, 299 offers have been sent to loyal customers, with the lowest Loyalty Reward Tier at four check-ins and the highest at 60 check-ins. Out of these, 214 have been redeemed, which gives Muffin Top Bakery an outstanding 71.57 percent redemption rate on their mobile offers.

John Lenertz, owner of, has been working with the bakery since May 17. An affiliate of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country, Lenertz currently manages multiple merchants in the Redlands area, offering SMS deals to loyal consumers and seeing strong redemption rates.

For more information about SMS Masterminds services or accomplishments, please visit, email info[at]smsmasterminds[dot]com or call us at 877-541-8398.


About SMS Masterminds:
SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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