La Costa Mariscos Restaurant Successful With SMS Marketing Broadcasts

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Local Mexican Food restaurant has recently utilized the SMS Masterminds Loyalty Marketing System to drive 29% increase in sales.

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La Costa Mariscos, a Mexican Food restaurant in Redlands, Calif., has partnered with, a local mobile and loyalty marketing expert and SMS Masterminds licensee, to increase their business through an enhanced mobile loyalty system.

On Sept. 6, after using the Loyalty Rewards Kiosk to get 193 people to join the mobile program in just weeks, John of sent a text message “broadcast” to their customer database that read, “VIP ONLY: FREE Dessert @ La Costa Mariscos (1 per table – show text). Weekend special – Mar Y Tierra: Grilled NY Strip w/ Lobster Enchilada”

In the 24 hours following the broadcast, La Costa Mariscos received a 124 percent increase in daily traffic — roughly translating to 58 extra customers coming into the store during that period, making the broadcast’s effectiveness rate 29 percent.

John Lenertz, owner of, is an affiliate of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country. Lenertz currently provides his full-service loyalty program to multiple merchants in the Redlands area, helping merchants make money, and customers save money.

For more information about SMS Masterminds services or accomplishments, please visit, email info[at]smsmasterminds[dot]com or call us at 877-541-8398.

About SMS Masterminds:
SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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