Boone, North Carolina (PRWEB) October 17, 2013
greenscans, the leader in perishable product barcode scanning technology, today announced the launch of its consumer-driven produce information database for in-store barcode scanning and product look-up.
This new database provides consumers with the broadest fruit and vegetable data set, on a product-by-product basis, with a single barcode scan or product search using the greenscans mobile app or other third-party app (via the greenscans mobile platform SDK and API). The development of this data set provides the most complete produce information, including taste, selection, nutritional information, and recipe ideas, available to consumers while they shop in the produce department of their favorite retail grocer. Testing in focused markets shows that this data set now covers over 95% of produce products and over 70% in any store nationwide for barcode scanning, including support for 6,000+ fresh products and the addition of 40,000+ recipes. The app’s produce search feature showed 99% data coverage nationally.
“We put a tremendous amount of effort into this back-end system and had high expectations for product coverage. Our initial testing has significantly exceeded those expectations,” said Paul Engelman, CEO, greenscans.
Additionally, greenscans has been designed to allow growers to customize the information delivered to the consumer once they scan their barcode. This feature allows for a host of extended packaging and brand awareness opportunities; including brand information, customized videos, cross-sell and upsell opportunities, product certifications and more. All of the additional marketing features are manageable through greenscans’ Perishable Product Index back-end for participating growers.
“Historically, growers and shippers have spent considerable time and effort placing rich consumer content on their Website. Now, consumers can view this content using the greenscans app with one scan of any of their product barcodes. We’ve created a simple, engaging way for them to instantly leverage today’s mobility trends to deliver a customized mobile experience, per product, to manage their consumer messages on a scan-by-scan basis. For the first time, growers can see a measurable return on investment (ROI) for the bulk produce barcode sticker (stacked GS1 Databar barcode) by enabling instant engagement with social media (Facebook, Twitter, Pinterest, etc.) via a barcode scan as well as the ability to customize nearly all of the information for an individual product / brand,” said Engelman.
To learn more about greenscans’ new product database, visit http://www.greenscans.com .
greenscans offers the channel to distribute your perishable product story to today’s mobile, socially connected, knowledge-craving shopper. Through our mobile platform, we offer an affordable, efficient, transparent framework for authors to publish their story, through our greenscans mobile platform, utilizing existing product barcodes. The GTIN barcodes printed on products today… GS1 Databar, UPC, or EAN, can now be the medium for empowering your customers. To learn more, visit us at http://www.greenscans.com.