New York, NY (PRWEB) October 28, 2013
Digital Direct Advertising, LLC, a New York based digital marketing company announces the launch of Hedgez (http://www.hedgez.com). The company targets, identifies and attracts accredited investors employing a series of media profiling techniques and an algorithmic scoring model to deliver qualified investing prospects to the participating hedge funds.
Profile information provided by the investors are matched to a continuously updated, highly detailed database of 6,000+ hedge funds. Investors can answer a series of anonymous profiling questions to have the Hedgez search engine identify the funds that fit their profile. Alternatively, prospective investors can manage their own hedge fund search by selecting the attributes that apply to them. Detailed fund profiles are presented to the prospective investors. Ultimately the prospect can contact the fund directly or leave their contact information for participating funds to reach them with more details.The data is delivered to the funds in real time.
The site is rich with content on investment products and strategies. Hedgez provides this content and its services free of charge to investors.
Hedgez founder and CEO Jeffrey Schwartz, a career digital marketing executive and a hedge fund investor himself for over 20 years says “surprisingly, there are many accredited investors out there who know very little about hedge fund investing, many never have thought it was something that had a place in their portfolio or might not even know they’re qualified to invest in a hedge fund. Many of the 10,000+ active hedge funds are looking to increase their AUM, have fantastic track records but don’t have any idea how to find investors. One reason is that until a couple of weeks ago they weren’t allowed to advertise.”
Effective September 23, 2013 the SEC enacted Title II of the 2012 JOBS Act which for the first time allowed hedge funds and other private placements to do general advertising to attract new investors.
Schwartz added, “Fund managers are focused on managing money and maximizing returns, not on marketing. Our mission is to address both these issues - educate accredited investors on this exciting investment class and match them with the hedge funds just right for them.”
Hedgez was developed by Digital Direct Advertising, LLC - a company specializing in building proprietary digital marketing platforms for businesses. With decades of combined experience in digital media, analytics and marketing, the team is confident it can deliver qualified investors of the highest caliber in predictable volume at a cost effective price.
According to Stephen Golub, the project leader for Hedgez, “everything we’ve put into this platform is focused on quality - making sense of the thousands of data points we have on all our funds to identify the best ones. It’s not just a matter of last year’s or this year’s performance, it’s risk adjusted returns over time with consistency. When an investor comes to our site, we find out as much as we can from them anonymously to provide them results we believe match what they’re looking for. We go to great lengths to ensure these investors are legitimate and legitimately interested in investing”.
To find out more about Hedgez, please contact: