Being able to segment our email database allows us send content to subscribers that they are truly interested in. This is the first step to a deeper relationship between our brand, our clients’ brands, and our subscribers.
Portsmouth, NH (PRWEB) October 18, 2013
Franchise Solutions announces that they have completed a rigorous audit and email certification process, and have been approved as a trusted email sender through Return Path. The evaluation process audited everything related to Franchise Solutions’ email programs including permission practices, email infrastructure, privacy policies, disclosures, sending volume and complaint rates.
Now part of the most respected network of trust and certified email whitelist, Franchise Solutions enjoys the benefits of premier inbox placement and will be able to bypass blocks and filters that hinder most email marketers from getting their email in front of customers. In addition, by joining this certified email whitelist Franchise Solutions will be able to monitor their reputation allowing them to benefit from the advantages of operating all email campaigns at the highest industry standards.
“Becoming whitelist certified and getting the official stamp of approval by an objective 3rd party is quite exciting for us,” Kelly Mangum, Director of Marketing at Franchise Solutions states. She continues “Not only does it prove that taking the high road with email marketing is always the best decision, but it also means better results from our email marketing programs, and for our clients, and franchise opportunities.”
Recent focus by Franchise Solutions on building a higher quality email marketing strategy has led to this certification and a complete ‘house cleaning’ of email data that now allows Franchise Solutions to mail more individually relevant messages to users. “Being able to segment our database of email subscribers allows us send content to subscribers that they are truly interested in based on their behavior on our sites. This is the first step to a deeper relationship between our brand, our clients’ brands, and our subscribers, which makes for high quality connections for our clients.” Commented Matt Alden, President of Franchise Solutions.
About Franchise Solutions
Franchise Solutions is the Internet's foremost medium for connecting with qualified, prospective franchise buyers. Delivering online sales leads since 1996, the company has an established track record of helping franchisors achieve their development goals, with an unwavering commitment to generating maximum return-on-investment (ROI) for our franchise advertising clients.
For more information contact Kelly Mangum, Director of Marketing 603-570-4132, kelly(at)franchisesolutions(dot)com.