Marketing has lost its way at many companies. Frenzy aims to get it back.
San Jose, CA (PRWEB) October 21, 2013
Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales, details the most successful marketing programs of Silicon Valley’s biggest companies, including eBay and TiVo.
The book is written by John Thomasen, who has served as the head marketer at eBay, TiVo, Fujitsu, and various startups. During his career, Thomasen has acquired marketing insights that few others have. Now it is time to share that knowledge with the world.
The book features 55 marketing ideas that cover Brand Marketing, Online Marketing, Direct Marketing, Promotions, Positioning, and more. Each tip is associated with an experience from Thomasen’s career.
Frenzy has already received praise from industry leaders. “Frenzy is a phenomenal book,” said Dan Brenner, former VP of Marketing at eBay. “It’s not filled with untested marketing theory, but rather real-world examples and experiences from the trenches of top companies.”
The idea for Frenzy can be traced to Thomasen’s belief in the importance of Marketing in today’s ever-changing business environment. “I love the art and science of Marketing,” said Thomasen. “It’s vital to every business. I hope I can share some of what I have learned over the years.”
Frenzy is available worldwide for free from October 20th – 24th at Amazon.com.
About the author:
John Thomasen is the former head of Marketing at eBay, TiVo, Fujitsu, and Cellfire. He is widely considered one of the top high-tech marketers in the world today. Thomasen is the author of three books: John’s Marketing Gems, John’s Online Marketing Gems, and Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales. He is also the founder of http://www.awesomemarketingideas.com.
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