We have gone through a wide range of perspectives before selecting this logo. The new company logo brings together RBI, which stands for Rough Brothers, Inc., with a symbol of RBI’s iconic greenhouse structure.
Cincinnati, OH (PRWEB) October 30, 2013
Rough Brothers, Inc. (RBI) has officially launched their new logo. The previous logo was created in the early 1990s and has served the company for more than two decades. During that period, Rough has expanded its portfolio of products and services. As the company enters a new stage in its development, it wishes to re-emphasize its commitment to customers, serving as a leading conservatory & greenhouse manufacturer and installer.
The new logo's color is green, which symbolizes the company’s focus in the greenhouse industry. The logo, along with other branding elements, embodies Rough's commitment to achieve customer satisfaction by understanding their plant growing needs and building stronger relationships with them, while remaining a leader in commercial greenhouses and conservatory industry.
The logo and slogan ”Building the Greatest Places for Plants,” also express RBI's commitment to offer high-quality, fully customized commercial greenhouses and conservatories. The changes are the result of Rough Brother's review of its marketing strategies to reach its growing customer base more effectively.
“The new logo is more contemporary and cleaner,” said Harman Kaur, Marketing Director, Rough Brothers. “We have gone through a wide range of perspectives before selecting this logo. The new company logo brings together RBI, which stands for Rough Brothers, Inc., with a symbol of RBI’s iconic greenhouse structure.”
About Rough Brothers, Inc. (RBI)
Rough Brothers, Inc. has designed engineered, manufactured and constructed greenhouses and related systems since 1932. For over 80 years, the company has provided the highest quality, best-crafted and most reliable greenhouse structures to the most successful growers, educators, researchers and exhibitors in the industry. Known for high quality greenhouse structures and fully integrated greenhouse systems including material handling systems, heating, cooling, ventilation, irrigation systems and environmental controls, the company is the leading structures and systems company in North American.