Porsmouth, NH (PRWEB) October 18, 2013
Franchise.com has completed a rigorous audit and email certification process through the third party email intelligence company, Return Path, and has been certified as a trusted email sender. The evaluation process audited everything related Franchise.com’s email programs including permission practices, email infrastructure, privacy policies, disclosures, and complaint rates.
Obtaining the official stamp of approval and becoming a member of the most respected whitelist in the world means that Franchise.com will now enjoy the benefits of premier inbox placement. In addition, Franchise.com will be able to bypass blocks and filters that hinder most email marketers from getting their email in front of subscribers. Added benefits allow Franchise.com to monitor its reputation, building trust and growing ROI for its franchise customers.
“The audit was actually a great experience,” Kelly Mangum, Director of Marketing at Franchise Solutions and Franchise.com states. She continues, “We have seen such great improvements in our ROI since becoming certified and this validates the quality of our email programs. There are more gains to be made in the future and we are already focused on the next steps that will allow us to accomplish even more in this marketing channel.”
Franchise.com is focused on list segmentation and more personalized targeting to foster deeper relationships between its brand, clients’ brands, and email subscribers. “Understanding and respecting what subscribers want to learn about, balancing this with what our clients want from us, and using data to intelligently deliver emails in the right formats, designs and messages, is all part of the current overhaul that Franchise.com is undergoing. Getting certified, is just the first step,” commented Matt Alden, President.
Franchise.com is the Internet's leading resource for established and aspiring entrepreneurs interested in franchise and business opportunity ownership. Online since 1995, http://www.franchise.com has a long history of helping prospective franchise owners get smart about the franchise buying process and find the business that matches their criteria. Franchise.com unites the franchising community by serving as a unique tool for finding the right franchise for sale as well as an industry resource offering visitors franchise information and the latest industry news.
For more information, contact Kelly Mangum, Director of Marketing 603-570-4132, kelly(at)franchise(dot)com.