Italian Olive Oil Producer Bellucci Premium Comments on the Use of Social Media by Italian Growers during the Harvest Season

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Following an article by The Olive Oil Times detailing the use of social media by Italian olive oil producers, Bellucci Premium showcase its traceability app.

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Bellucci Premium responds to an article that details how Italian farmers are using social media to report their progress during the harvest season.

According to the October 15th article published by The Olive Oil Times titled “Olive Harvest Gets Social in Italy,” the weather has been less than ideal in the recent weeks and has slowed down the progress of harvesting for certain growers. Although the official estimate of crops will be pushed back a few weeks, many producers, including those that have already bottled their olive oil and those that are just starting to harvest, have been using social media to share their progress.

The article details how certain families of farmers are using the web and social media platforms. One mill in Umbria launched the hashtag #Evolover on Twitter and also actively uses Pinterest to “narrate the farm’s activities and especially the harvest, with a countdown to the olive picking that started on the 8th October.”

Some growers have turned to the web to give an overall view of the work that goes into harvesting and producing a bottle of extra virgin olive oil. The article says that growers are publishing the process to help make it “the first olive grove of the Web.”

“It’s great to see other growers harvesting not only their olives, but also the power of social media,” says Natalie Sexenian, marketing manager for Italian olive oil producer Bellucci Premium. “Bellucci Premium uses the power of technology by including a bottle lot number on each of our products. This number can be plugged into our traceability app, which allows customers to see where the olives in their bottle of olive oil were harvested.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.
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Scott Darrohn

Scott Darrohn
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