TFI Envision, Inc. Brings Dove® “Back-to-School”

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The Dove® team at Unilever again selected the award winning creative team at TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for their back-to-school offering.

Dove® 4 pallet POD display

Dove® 4 pallet POD display

“More than 1 in 6 purchases are made when a display with that brand is present in store” (according to POPAI Shopper Engagement Study 2012).

Retailers consider the middle of July through Labor Day back-to-school shopping season. According to CNBC, more than $84 billion was spent during the seven-week, back-to-school shopping season in 2012. During this busy season, the decision making process of shoppers may not occur until they actually see a product in the store. The way in which a product is displayed in a store and is supported by in-store marketing materials can be instrumental in leveraging sales. “More than 1 in 6 purchases are made when a display with that brand is present in store” (according to POPAI Shopper Engagement Study 2012).

The Dove® team at Unilever again selected TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for their back-to-school offering. Challenged with bringing together the Dove® Self Esteem Project message with a back-to school theme, TFI Envision developed a dimensional, kid-friendly ‘post it note’ graphic to carry the Dove® Self-Esteem Program message layered over the sweeping arch of color, delivering more information about the project. Large photography of real moms and their daughters are balanced with a group image of the variety of Dove® products offered on this display. Each pallet was designed to work independently or together in a 4 pallet POD configuration.

Dove® is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/ deodorants, body mists, hair care and styling aids.

This 4 pallet POD began appearing in Sam’s Club in August 2013.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

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Liz Ball
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