The Nature Conservancy and The Environmental Media Association Announce Partnership

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Green leaders kick off Nature Works Everywhere collaboration at 23rd Annual EMA Awards Ceremony.

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'Celebrities have great power and influence to do good—many are passionate about the environment. We want to work with and support them in their efforts to inspire people to take action,' said Geof Rochester.

The Nature Conservancy, the premier conservation organization protecting the world’s lands, waters, and nature, has teamed up with the Environmental Media Association (EMA), a leader in linking the power of celebrity to environmental awareness. The partnership will be announced at the EMA’s 23rd Annual Awards Ceremony in Los Angeles on October 19, and will bring together resources from the two organizations for collaboration on The Nature Conservancy’s Nature Works Everywhere garden program.

“The Nature Conservancy is thrilled to join forces with The Environmental Media Association to tap into entertainment leaders who are passionate about environmental causes, and have the capability of inspiring people to take action.” Geof Rochester, Chief Marketing Officer, The Nature Conservancy. “Celebrities have great power and influence to do good—many are passionate about the environment. We want to work with and support them in their efforts to inspire people to take action.”

The 23rd Annual Awards Ceremony honors entertainment personalities, productions, and events that convey environmental messages in the most creative and influential ways. Honorees include Matt Damon and Hayden Panettiere.

The Nature Conservancy’s Nature Works Everywhere program connects students, teachers, and families to a global challenge—to protect the natural systems that produce our food, water, clean air and energy. The EMA supports Nature Works Everywhere by coordinating opportunities for celebrity involvement, and through contributing additional community gardens to the program. The partnership kicked off this week with a garden build at Curtis Bay Elementary School in Baltimore, with the EMA hosting cast members from HBO’s VEEP including Tony Hale, Matt Walsh, and Tim Simons; as well as Netflix’s House of Cards cast member Michael Kelly.

“The Environmental Media Association is excited to partner with the Nature Conservancy raising awareness and advocating the importance of sustainable school gardens. Educating children of all ages about the environmental impact, nutritional and health benefits of gardens is a crucial part of development," said Debbie Levin, President, Environmental Media Association. “Our EMA Young Hollywood Board have been passionate advocates for our gardens in Los Angeles and we can’t wait to work with schools across the country.”

For more information on Nature Works Everywhere, please visit

About The Nature Conservancy:
The Nature Conservancy is the world’s leading environmental conservation organization working around the world to protect ecologically important lands and waters for nature and people. Founded in 1951, The Nature Conservancy works with individuals, governments, local nonprofits, indigenous and traditional communities, corporations, and others to protect forests, grasslands, rivers, coral reefs and more. To date, The Nature Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at

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