Centerville, MA (PRWEB) October 21, 2013
Marketing Advocate, LLC, the pioneer in Through-Partner Marketing Automation (TPMA) software, has been selected for the 2013 Massachusetts Excellence Award among all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC).
Each year the SBIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community.
Marketing Advocate has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by SBIEC marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.
As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year-long immersion in the business climate of Massachusetts.
According to Gary Morris, Marketing Advocate Chief Executive Officer and Founder, “Marketing Advocate is innovating sales and marketing techniques to help technology providers go to market more effectively. We’re pleased to receive this recognition by the SBIEC as more technology companies turn to our Through-Partner Marketing Automation software to drive effective B2B channel marketing.”
About the SBIEC
The SBIEC is a leading authority on researching, evaluating, and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth, allowing businesses of all sizes to be recognized locally and encouraged globally.
Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality, and ethical practices. Industry-leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.