Gilles Bendenoun of Robin’s Jean Dresses Flo Rida For His Video, “Tell Me When You Ready”

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Robin’s Jean latest fall looks can be seen in Flo Rida’s new music video, “Tell Me When You Ready,” announced marketing director, Gilles Bendenoun.

FloRida & Gilles Bendenoun

Bendenoun personally invited Flo Rida to the Robin's Jean headquarters to preview the collection. During the visit, Bendenoun had the unique idea to collaborate with Flo Rida on future music videos by providing product placement of Robin’s Jean apparel for the singers and dancers in the videos. The duo collaborated together to style Flo Rida and others appearing in the video, “Tell Me When You Ready,” in unique pieces from the high-end retail collection.

“It was an absolute pleasure working with Flo Rida on creating a personalized style for his music video,” said Bendenoun. “It is always exciting to be able to work with an artist’s vision for his project, and be able to help him create a certain look using our apparel.”

Flo Rida is an acclaimed American hip-hop artist whose hit songs broke the record for digital download sales upon their release. Bendenoun is the marketing director for the brand, Robin’s Jean. His main focus in the position is to market the apparel to an international audience, and grow brand awareness through innovative projects and collaborations, such as those with celebrities. To date, Bendenoun has worked with actors, models, singers, like Shania Twain, Katy Perry, David Guetta, Mickey Rourke, models from Next Models, Elite, etc., to create unique looks to promote the Robin’s Jean apparel line in magazine shoots, music videos, concerts and appearances.

Robin's Jean feature a unique collection of jeans, jackets, tops, hats and belts for men and women. Represented by the gold wings logo, Robin's Jean captures Robin's childhood dream of freedom and flight. Robin arrived in Los Angeles in 1996. His skills combined with talent, caught the eye of the best denim companies in LA. In 2005, he decided to incorporate his passions for designing clothes, riding motorcycles and vintage cars with his fascination of the American Indians and the spirit that embodied warriors and their fight for freedom to create his own line, Robin's Jean. Today, Robin designs all his looks in the United States, and his unique pieces truly embody his love for freedom of the open road and the big sky.

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Gilles Bendenoun
Robin's Jean
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