Vets Plus, Inc. Invests in Manufacturing Technology, Staff Training for Production of Jerky for Pets

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Animal nutrition company makes $.5 M investment to expand pet product offering as business and market grows.

Vets Plus can custom formulate any nutraceutical supplement and now we are able to produce those supplements in another form: jerky for dogs.

Throughout 23 years of business, Vets Plus, Inc. has expanded operations to include a wide variety of feeding forms for pet supplements including tablets, gels, and soft chews. Now, with an investment of $ .5 Million, the growing company has added production equipment for cold and heat extruded jerky for pets. In addition, the company sent several key research and production staff members for specialized training to create custom jerky and treats for its customers.

Vets Plus, Inc. CEO and President, Raj Lall, said the company can create several hundred products for all species which address an array of health concerns and support general well-being. He said, “We can custom formulate any nutraceutical supplement and now we are able to produce those supplements in another form: jerky for dogs.” He continued, “We are focusing on making dental treats and branching into that rapidly growing market, but a whole host of other natural compounds can be added to jerky to address other nutritional concerns.”

The new equipment is housed in a 30,000 square foot space in western Wisconsin. Lall said the product will be available for contract manufacturing. “Private labeling is our backbone,” he said. “We look forward to developing unique jerky products manufactured and packaged to fit the needs of our partners.” Full-scale production of jerky is expected to begin in November 2013.

About Vets Plus, Inc.
Vets Plus, Inc. (VPI), located in Menomonie, Wisconsin, is a leading manufacturer of health and nutritional supplements for both food and companion animals. With over 20 years of experience, Vets Plus creates custom formulations for contract manufacturing of innovative probiotic, prebiotic, nutritional, and nutraceutical products in a wide variety of feeding forms. Vets Plus is proud of its continued growth into a leader within the animal health industry and ability to manufacture several hundred products while maintaining ISO-9001:2008 and NASC certifications and cGMP and AAFCO compliance. Vets Plus is a member of the American Pet Products Association (APPA).


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Cherie Grandt
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