Inkling Acquires Leading Digital Book Brands from Open Air Publishing

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Broadens its Consumer Profile with Award-winning Titles Available on iPad, iPhone and the Web

Inkling, the new standard for interactive e-books, announced today the acquisition of the Betterbook and Ready, Set, Baby! brands from Open Air Publishing, a New York-based publisher of digital-first, interactive nonfiction e-books and apps.

“Open Air Publishing has become a leader in interactive publishing, and we’ve watched these brands blossom on our platform over the last few years,” said Matt MacInnis, Founder and CEO of Inkling. “These award-winning titles show the power of Inkling for consumer content, and we’re excited to have them be a part of our portfolio directly for consumers.”

The Betterbook and Ready, Set, Baby! titles span a range of consumer interest areas, and will continue to be available through Inkling on iPad, iPhone, and the web, with Android support coming soon. The titles include,

  •     Master Your DSLR Camera: A Better Way to Learn Digital Photography (bestseller)
  •     Speakeasy Cocktails: Learn from the Modern Mixologists (selected by the App Store as one of the “Best iPad Apps of 2011”)
  •     Wine Simplified: Navigate Wine with Confidence (winner, Best Non-Fiction App from Digital Book World in 2013)
  •     Ready, Set, Baby! The Watch and Learn Guide to Your Baby’s First Year
  •     Blackjack Domination: Learn Strategy, Count Cards, and Beat Vegas
  •     Clicker Dog Training: The Better Path to a Well-Behaved Pup
  •     Kitchen Knife Skills: Essentials for the Confident Cook
  •     You Can Knit! A Better Way to Learn Knitting Basics

These consumer learning titles join content from over 30 publishers, part of Inkling’s fast-growing library, with topics spanning medicine, technology, business, college textbooks and professional and technical reference. The acquisition furthers Inkling’s mission to become a destination for content that engages your work and your passions.

“I’m proud of what our innovative team has built these past two years, along with our outstanding authors and on-video experts,” said Jon Feldman, Founder and CEO of Open Air Publishing. “Now, with direct access to the underlying technologies that made our innovations possible, our media-rich and engaging learning content will benefit from Inkling’s deeper resources to reach even more people.”

About Inkling
Inkling is reimagining digital books by creating intuitive, interactive and engaging books built for mobile and web. World's leading publishers are building their best digital content on Inkling's cloud publishing platform - Inkling Habitat. Based in San Francisco, Inkling is backed by Sequoia Capital, and partners with the world's leading publishers. For more information, visit

About Open Air Publishing
Open Air Publishing is the award-winning creator of Betterbook and Ready, Set, Baby!, a series of digital-first, nonfiction apps and enhanced e-books that are designed for touchscreen devices like iPad and iPhone. Packed with interactive features, videos, links, and more, each book is handcrafted to feel like a private lesson with experts on each topic. Booksmart, meet app smart. Open Air Publishing was founded in May, 2011 and is based in New York City. More:

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Claire Raymond
Allison + Partners
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