3rd South America Surfactants HPC Markets Delivers Insights on Sustainability and Cost Management

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CMT’s industry-acclaimed South America Surfactants HPC Markets conference returns to Sao Paulo on 2-3 December, 2013, Brazil for the third year and is all set to draw major Home & Personal Care (HPC) producers, retailers, leading surfactants companies, research agencies and more. The event will delve into the opportunities in the home & personal care markets, technological advancement in renewable ingredients and the role of end users in changing the course of the surfactants market in LATAM.

3rd SA Surfactants HPC Markets

The speakers at the event will share their expert views on the shifting trends in the South American surfactants markets – an increase in middle class purchasing power leading to demand for FMCG, gradual move towards greener products and more.

Centre for Management Technology’s 3rd South America Surfactants HPC Markets opens in Sao Paulo on 2-3 December 2013. The premier surfactants event in LATAM, a platform to exchange ideas, discuss trends and explore business opportunities, outlines recent developments in the surfactants industry. It has an impressive panel of speakers who will share their expert views on the shifting trends in the South American surfactants markets – an increase in middle class purchasing power leading to demand for FMCG, gradual move towards greener products, boom in the beauty care market, and more. The event is supported by Brazilian Cleaning Products Industry Association (ABIPLA) and Oxiteno, a leading manufacturer of surfactants and specialty chemicals with worldwide operations, as the Platinum Sponsor.

The event begins with an overview of LATAM surfactants by Leandro RS Rodrigues, Global Marketing Manager from Oxiteno, who elucidates LATAM macroeconomics; surfactants market/ trends/ habits in the region for Home & Personal Care as well as spotlights on green trends and updates on projects in the region. Also speaking is Hernán Cavarra, Industry Analyst – Latin America, Frost & Sullivan Latin America who will share his perspective on the Competitive Strategy in South America Surfactants Industry.

This year several end users from the HPC industry – Walmart, Unilever, Natura, Ecolab, L’Occitane, Dersa, GTEX Brasil – will join the event to deliver specially tailored sessions. Camila Valverde, Sustainability Director of Walmart Brasil will provide details on ‘Walmart’s Sustainability Index & Meeting 2015 CSPO Goal’. Camila will also participate in a Panel Discussion on ‘Sustainability Measurement’ along with Ligia Camargo, Sustainability Manager of Unilever Brasil. Both of them will clarify doubts such as – Going green & sustainability talk – is it just a marketing gimmick? / Is there an industry standard for measurement? /What is the real impact on sustainability/ cost? The ‘Challenges in the Institutional Cleaning Market’ will be addressed by Carolina Simmelink Fiorini, R&D Group Leader – Institutional, Ecolab. She will highlight the emerging trends in institutional cleaning and its impact on product development as well as the concerns associated with formulation and raw material. Tania Miyake Souza, Regional Business Unit Manager, GTEX Brasil will touch on Strategic & Sustainable Sourcing strategy and building a win-win partnership with suppliers.

The end user segment will also have a session on ‘Ingredients Innovations – One Major Key to Stay Ahead in an Increasingly Sophisticated Market’ by Federico A K Kladt, Ingredients S&T Manager, Natura. He will share insights on the emerging trends & its impacts on product development, how to differentiate yourself in the market as well as give tips on ways to approach Ingredients Suppliers. Melissa Junta, Regulatory Affairs Manager, L'Occitane Brazil will provide updates on ‘What to Look out for in the New European Cosmetics Regulation & Clarification in Brazil’s Cosmetics Regulation’.

Participants can also look forward to an overview of the ‘Opportunities & Development of Home Care Market in Brazil’ by Maria Eugenia Proença Saldanha, Executive President, Brazilian Cleaning Products Industry Association (ABIPLA) and details on the ‘Development of Men Care Market in Brazil’ from Hoda Nahas, Sales & Marketing Manager – Personal Care, Akzo Nobel Surface Chemistry. Stéphanie Facuri, Applied Technology Coordinator, Evonik Degussa Brasil will speak on ‘How to Choose the Right Conditioning Surfactant?’

In addition, green surfactants sessions include – ‘Renewable Oils from Microalgae’ by Luis Eduardo Ravaglia, Commercial Director, Solazyme Bunge; ‘Development of Sugar Based Fatty Alcohols – Technology & Economic’ by Gary Juncosa, Executive Vice President – Chemicals, LS9 Inc; ‘MES – the New Workhorse Surfactants’ by Alejandro Rivas, Commercial Director, Dersachem and Andres Cardozo, R&D, Dersa. Camen Lei, Research Analyst of LMC International will provide the Global Oleochemicals Overview.

The 3rd South America Surfactants HPC Markets expects to draw the who’s who of the surfactants & end use industry including – Oleochemicals & Surfactants Manufacturers, Suppliers, Traders, Personal & Homecare Manufacturers, Intermediate & Feedstock Suppliers, Traders, Associations, Consulting Firms, Equipment & Technology Suppliers, Banks & Financial Institutions.

View complete programme agenda>>>

For media enquiries, registrations and general information about the event, contact Ms. Grace OH at +65 6346 9147.

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