National Pen Helps Companies Gear Up for Small Business Saturday

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Businesses can get 10% off bestselling promotional gifts to give away between now and November 30.

At National Pen, we know that Small Business Saturday is a special day. November 30, 2013 is a day focused on supporting the businesses that drive the majority of the US economy - yet are often overlooked by consumers conditioned to shopping at big chain destinations and marquee retailers. According to the Small Business Administration, small businesses (generally defined as companies that employ 500 or fewer individuals) represent 99% of all independent enterprises across the nation, and employ over 53 million people. These are companies owned and operated by hard-working individuals who could use a break every once in a while.

The Small Business Saturday holiday was first “celebrated” in 2010, as a counterpoint to the national chain Black Friday sales and Cyber-Monday specials that follow the Thanksgiving holiday. The goal was to drive domestic consumers to small businesses instead of big box stores – especially during the lucrative and competitive holiday shopping season. American Express is responsible for creating the holiday, and has promoted it through numerous ad campaigns and via several media outlets.

National Pen understands that Small Business Saturday is a special day for its customers. There is no better time to invest in high-quality promotional items to turn new customers into repeat shoppers. To support small businesses and help them capitalize on this important holiday, National Pen is offering 10% off bestselling promotional products between now and November 30. Companies can save on popular giveaways like pens, calendars, travel mugs, flashlights, and key chains, all at factory-direct prices.

To take advantage of this Small Business Saturday promotion, visit http://www.pens.com and enter code SMALLBIZ10 at checkout.

About National Pen:
Headquartered in San Diego, CA, National Pen has been a leading provider of personalized promotional products since 1966. National Pen differentiates itself through its state-of-the-art decorating, integrated manufacturing and offering low minimum quantities at factory direct prices. For more information about National Pen, please visit http://www.pens.com.

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Melissa Naraval
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