Catherine (Kay) Knowles Joins Senturus From IBM Business Analytics Group

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Senturus, a leading Business Analytics software consulting firm, has hired Catherine (Kay) Knowles of IBM to drive marketing and sales programs and services to growing nationwide Senturus client base.

A unique combination of in-house knowledge of IBM business analytics software...extensive experience creating integrated marketing programs there and working closely with channel partners.

Senturus (http://www.senturus.com), a leading Business Analytics software consulting firm, is pleased to announce that Catherine (Kay) Knowles has joined the firm’s marketing and sales team. Knowles joins Senturus from IBM Corporation, where she most recently served as field channel marketing manager of business analytics software for the Western US region. Prior to joining IBM in 2010, Knowles held marketing and sales roles with Hewlett-Packard Company.

“Kay brings a unique combination of in-house knowledge of IBM business analytics software, as well as extensive experience creating integrated marketing programs there and working closely with channel partners,” said Senturus CEO Greg Herrera. “One of Kay’s key areas of focus will be to ensure that at Senturus we’re doing all we can to reach out to companies who are seeking to optimize the return on their business intelligence investment. We are committed to providing information, programs, training and consulting services that meet their needs.”

“You can put a plan together with Kay and know that she will make it happen,” said Trey Wyles, a former IBM Business Analytics Account Executive who has worked with Knowles. “In her role as a Field Channel Marketing Manager, Kay was a valued and integral member of the sales leadership team. She helped to drive marketing campaigns with our business partners that dramatically increased revenue.”

Knowles will be based out of Denver, Colorado, developing programs that benefit current and potential Senturus clients nationwide. She can be reached at 303-330-7321 or kknowles(at)senturus(dot)com.

“At IBM, I worked closely with business partners and the IBM business intelligence team to create and implement integrated marketing and sales programs that drive growth,” Knowles said. “I’m excited to now leverage my experience at Senturus.”    

About Senturus
Senturus (http://www.senturus.com) is a Business Analytics software consulting firm, delivering business intelligence, enterprise planning and predictive analytics services and solutions that help clients see the immense value that is locked in their data and put it to work. Founded in 2001, Senturus has over 700 clients, and has successfully implemented over 1500 solutions. Senturus is a four-time recipient of the San Francisco Business Times Fast 100 award recognizing the fastest-growing companies in the San Francisco Bay Area. Visit senturus.com for information on Senturus services and training, and to access to a wealth of free online resources related to Business Analytics, including webinars, demos, white papers, presentations and case studies.

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Andrea Herrera
Senturus
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