It’s clear customers see us as a helpful resource for jewellery making advice, as well as a place to get essential products like PMC, tools and findings.
(PRWEB UK) 22 October 2013
The results of Cooksongold’s latest customer survey are in – and the jewellery making supplier has yet again garnered sparkling reviews from its website customers, as well as an award nomination from the British Jewellers’ Association.
The firm, which sells popular jewellery making supplies like PMC and Silver Art Clay, asked more than 1500 customers for feedback on its product and services in September.
The results were overwhelmingly positive. When asked whether they would recommend Cooksongold.com to friends, the majority scored ten out of ten – meaning they would unequivocally recommend it.
According to its customers, Cooksongold trumps competitors too, with nearly two thirds of those surveyed calling Cooksongold.com the ‘trade benchmark (the best around)’.
Particularly, high scores were given to the site’s speed, checkout process, its product images and its on-site knowledgebase - which features dozens of articles on jewellery making processes.
Cooksongold has been working to improve its social media channels recently, with Facebook ‘Design of the Week’ competitions, YouTube product videos, and its ‘Tool Tuesday’ Twitter feature.
The firm’s hard work has been well appreciated by customers, who gave its Facebook an impressive eight out of ten, and scored all other social profiles more than seven.
The survey also showed that Cooksongold’s jewellery making catalogues are popular with its online users. Nearly 60 per cent of website visitors use its bumper ‘Cook Book’ catalogue, or its mini product catalogues, to help choose products.
Adam Hunter, commercial manager at Cooksongold, said: “Our customers’ views are important to us – so we’re delighted that we’re getting so much right.”
“It’s great that so many customers say they’d recommend us, and that we’re the benchmark our competitors struggle to match.”
“But we’re not going letting the high praise go to our heads – these surveys exist to give our customers a platform to get their views heard.”
“So we’re taking all feedback on board and looking at ways we can make Cooksongold even better.”
Cooksongold asked customers which features they’d most like to see implemented on its website. Two of the most popular responses were jewellery making projects and videos.
“It’s clear customers see us as a helpful resource for jewellery making advice, as well as a place to get essential products like PMC, tools and findings.”
“So over the coming months, we’ll be doing lots of thinking about how we can give our customers more practical help with their jewellery making projects,” said Adam Hunter.
On top of the customer plaudits, The British Jewellers’ Association (BJA) has shortlisted Cooksongold for its Supplier of the Year award.
Voting is open to everyone – not just BJA members. Voting ends 22nd November. To vote for Cooksongold, visit: http://www.bja.org.uk/en/awards/vote-now/bja-supplier-of-the-year--vote-now/cookson-gold.cfm.
For more information on Cooksongold, and its range of products like jewellery making tools, books, findings, beads and PMC, visit http://www.cooksongold.com/.
For more information about this press release, contact Adam Hunter, Cooksongold commercial manager, at adam.hunter(at)cooksongold(dot)com or 0121 212 6491.
Cooksongold is the UK’s largest jewellery making supplier. It sells more than 17,000 products online, and through its dedicated call centre and trade counters, such as jewellery tools, semi-precious gemstones, polymer clay, precious metal clay and more. It also has a large stock of precious metals like gold, silver, platinum and palladium, available as wire, tube, sheet, solder or grain. Cooksongold has been central to the jewellery making industry for more than 20 years, and offers essential industry services like mint and coin blanking, and precious metal scrap reprocessing. Cooksongold is now part of the Heimerle + Meule Group.
About Heimerle + Meule
Heimerle + Meule, founded in 1845, is the oldest precious metal refinery in Germany. Since 1920, the firm has processed a range of metals into semi-finished products for the jewellery industry, and now also provides industry-leading precious metal recycling services. It also supplies the dental industry with high-quality metal dental alloys and dental solder.