My presentation in the post click marketing session shares my best practices for creating and testing landing pages to increase conversion.
(PRWEB) October 21, 2013
Janet Driscoll Miller, President and CEO of search marketing agency Search Mojo and a veteran Pubcon panelist, is returning to Pubcon this year to present three sessions during the conference in Las Vegas. The conference, considered by many to be the premiere search and social media optimization conference, will be held from October 22-24, 2013.
Pubcon Las Vegas 2013 is a weeklong conference with over 150 presentations led by more than 200 of the best speakers focusing on the future of technology. The conference is supported by the industry’s leading businesses, sponsors and exhibitors in the social media, search engine, online advertising and Internet marketing industries. Some of the top keynotes will be delivered by Matt Cutts from Google, Internet entrepreneur Jason Calacanis and digital marketing personality Scott Stratten.
Miller will be among what Pubcon organizers are calling “the biggest and boldest gathering of search and social media innovators” they have ever assembled. Miller’s three sessions at Pubcon this year include:
- “Post Click Marketing: Landing Page Optimization” on Wednesday, October 23
- “LinkedIn Marketing and Organic Visibility” on Thursday, October 24
- “Interactive Site Review: Organic Focus” on Thursday, October 24
“LinkedIn marketing has proven to be an integral part of our pay-per-click advertising strategy for clients,” said Miller. “I’m sharing a client case study that demonstrates the benefits of demographic targeting to specific personas via LinkedIn.”
While the demographic targeting of prospects is crucial in advertising, so are the landing pages they interact with once an ad is clicked. “It’s important that marketers remember to optimize what happens after the click as well,” said Miller. “My presentation in the post click marketing session shares my best practices for creating and testing landing pages to increase conversion.”
To learn more about this conference, visit http://www.pubcon.com.
About Search Mojo
Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.