AppsBuilder Flying to the Web Summit 2013

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The all-in-one mobile marketing platform is among the selected startups that will represent Italy at the most highly awaited tech event of the year.

AppsBuilder (, the innovative all-in-one mobile marketing platform for mobile app creation and promotion will be participating in the Web Summit 2013, the most anticipated event of the year for the world's leading thinkers and doers in technology, taking place in Dublin on 30th-31st October.

AppsBuilder will have a dedicated area inside the RDS Main Hall, where Daniele Pelleri and Luigi Giglio – company founders and spokespersons for a new generation of startuppers – will showcase the platform’s main features and explain how an entrepreneurial reality was born from an original idea, thanks to support and capital from Massimiliano Magrini of Annapurna Ventures and Mario Mariani from The Net Value.

On this special occasion, AppsBuilder will be presenting to the public for the first time its recently implemented CRM features and promotional tools especially devised to help professionals and SMEs boost client retention and improve the quality of their customer support across their mobile audience. Thanks to push notification, geotargeted messages, in-app coupons and custom forms, AppsBuilder aims at turning mobile apps into an effective bidirectional means of communications between customers and businesses, with amazing returns in terms of profits and client loyalty.

AppsBuilder are also giving away a coupon for one month’s free use of their platform to all young developers and entrepreneurs interested in becoming affiliate with their White Label Program, a chance to become a company partner with technical assistance and support to get the best out of the product. The Reseller Program is indeed AppsBuilder’s top-flight product, which empowers professionals, web agencies and SMEs to set up their own app company in just a few clicks and resell white-label mobile products and services at their own price.

“Taking part in the Web Summit 2013 is an incredible opportunity for us in terms of visibility and marketing as well as the chance to put ourselves alongside other young, ambitious firms, people who want to bring forward innovative, dynamic ideas into entrepreneurship,” says Daniele Pelleri, CEO and Co-Founder of AppsBuilder. “After the Mobile World Congress in Barcelona, the TechCrunch Disrupt in New York and lately our participation at the TechCrunch Italy as technical sponsors, our presence at the Web Summit 2013 confirms AppsBuilder’s determination to expand its business horizons and make the brand international.”

AppsBuilder is an Italian firm that took shape in 2010 in the minds of two young computer engineering students from Turin’s Politecnico. Daniele Pelleri (28) and Luigi Giglio (26) officially launched the company in April 2011 thanks to support from lead investors Massimiliano Magrini (Annapurna Ventures) and Mario Mariani (The Net Value) during the seeding stage. They were the Angel Investors who convinced the fund managers from Vertis Venture and Zernike Meta Ventures to finance the internet startup with a capital injection to the value of €1.5 million (23 October 2012).

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Serena Polverino
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