Evolving Private Label Strategies, Consumer Choices, and the Future Impact on Food Brands and Private Labels

MarketResearch.com announces the addition of a new market research report in Food and Beverage to their product offering: Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private - Labels http://www.marketresearch.com/land/product.asp?productid=7834671&progid=85819.

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Rockville, MD (PRWEB) October 24, 2013

Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels

Private label strategies are evolving from offering value and tiered product ranges to meeting a greater variety of consumer needs. This report tracks the latest evolution of private label strategies and their impact on retailer and manufacturer strategies, from mature private label markets in Western Europe and North America to the emerging markets in Asia and Latin America. In particular, the report provides details on private label development in packaged food.

Key Highlights:

Spain and the UK lead private label, with a penetration rate of nearly half the grocery market. At the other end of the scale, Indonesia, Egypt, and China all have private label penetration at less than 5% with some countries having virtually no private labels. However, across all channels, private label in food remains low; the highest penetration region is Western Europe, where private label accounts for a 14.7% market share by value.

The five stages of private label maturity are: first, the introduction of value products to drive price-based switching; second, the creation of a price architecture to drive trading up; third, the diversification of the product offering; fourth, consolidation and reorganization of the offer; and fifth, brand building.

Retailers are placing a greater focus on aligning private label ranges with shopper missions, such as through products that are exotic and nutritious, those which all fit under a specific calorie count, or the fast importation of restaurant trends into meal ranges.

The most effective strategies to adopt depend on the brand in question, and the maturity of private label competitors in the sector and country in which the brand is competing. The options range from targeting premium niches that do not support large numbers of SKUs to targeting opportunities outside the supermarket channel.

To order this report:

Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels

Contact: Shauna
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Canadean Ltd

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

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Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels – Table of Contents:

Introduction, methodology and definitions
Private label hotspots
Deep dive: who eats private label food?
Evolving private label architecture and brand strategy
Private label growth
Private label defense
Case studies
Aligning private label strategies with consumer targets
The future of private label
Appendix


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