Burnaby, BC (PRWEB) October 21, 2013
Hemlock Printers is pleased to announce today its partnership with Tagga, a leading cross-channel marketing company based in Vancouver, BC, to bring interactive print opportunities to its many customers.
Building on Tagga's expertise with national and international consumer-facing brands, Hemlock can now offer interactive digitized content that is accessible from mobile, tablet and desktop devices for uniquely designed promotional campaigns that readily tell consumers more about products and services. Tagga’s software platform, engineered services, comprehensive reporting and market savvy all contribute to ensuring online and offline media work effectively. Further, the new service enables clients to build community through advanced social media integration, and determines where and when the consumer was in the moment of consideration, elements that are critical to optimizing effectiveness and results.
With digital strategies such as mobile and social marketing expecting to influence at least 80% of consumers discretionary spending in the next two years, Hemlock's President & General Manager Richard Kouwenhoven clearly sees the opportunity to leverage Hemlock's leadership in the print community with this new service. "We work with a wide array of leading brands for their print and distribution requirements, and this partnership now allows us to provide an exciting new dimension to their marketing plans. Using a small footprint for QR or SMS codes on their packaging, hang-tags or catalogs, a bold and simple interactive connection can be made with compelling promotional or informational offers. We know that now over 70% of Canadians use their mobile phone while shopping in-store, so we looked to Tagga to help us take the print connection to the next level."
Tagga's Founder and CRO Amielle Lake agrees. "We knew Hemlock was the right partner for us to expand our offering in the print realm. We already work internationally with Adidas, Dole, Red Bull and many others, but saw an alignment with the focus and scope that Hemlock could bring to a whole new segment of the market. We're excited to work with them to drive incremental value for their customers."
To learn more about how Hemlock's interactive print partnership could work for you, contact us at 1-800-663-2456 or hemlock.com. Or visit tagga.com to see how the experts in the cross-channel connection of brands to consumers bring value to their clients.
About Hemlock Printers
Hemlock Printers is one of the largest commercial printers in the Pacific Northwest, and is a professionally managed, privately owned family enterprise that has built its success on service integrity, quality products and a commitment to continuous innovation. With a production facility in Burnaby, British Columbia that operates 100% carbon neutral, and offices in Victoria, Seattle and San Francisco, Hemlock is consistently recognized as an industry leader in both quality and sustainability.
About Tagga
Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. This is done by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data.
For more information, please contact:
Lindsay Staniforth
PR
Tagga
604 687 7979
Doug Climie
Vice President Sales & Marketing
Hemlock Printers
604 439 5004